Resources
Articles
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Insights
10 Essential Mobile App KPIs and Engagement Metrics (and How to Use Them)
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To Get Into Mobile Marketing, You Just Have To Do It: Lessons From Domino’s
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Insights
4 Billion Mobile Users Are Coming Online—Is Your Marketing Ready?
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Customer Engagement
Every Mobile Customer Is Unique—And So Are Their Customer Journeys
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A/B vs. Multivariate Testing: When to Use Each
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Insights
Marketers Take Note: How 5G and the Shrinking Digital Divide Will Affect You
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Get Ready for Omni Device Marketing
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9 Campaigns to Make the Most of Mobile Push Notifications
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Mobile Marketing Automation, a Manifesto
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Your Tests Are a Waste of Time Without 1 Simple Thing
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Cross-Channel
Multichannel vs. Omnichannel Marketing: Is There a Difference?
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Insights
5 Essential Things to Know About Mobile Marketing
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Email
7 Ways to Win Back Email Subscribers
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Insights
Mobile Marketing: Know the Ins and Outs