Resources
Articles
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Engagement
Active Customer Campaigns: 5 Things Marketers Need to Know
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Do You Have a Cross-Device View of Your Customers?
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Customer Messaging and Social Media Can (and Should) Work Together
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Insights
Make It Matter: Inspire Solidarity with a Better Engagement Strategy
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Insights
Are Wearables Yesterday’s Next Big Thing?
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Insights
And the Award Goes To…: 7 Mobile-Savvy Brands that Dazzled on Oscar Night
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How Urban Outfitters Boosted Opens by 100+% and Lifted Conversions by 75%
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How Saucey Uses Conversion Tracking to Speed New Purchases
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Insights
Learn from the Best: Award-Worthy Marketing from Oscars’ Past
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Insights
Are Dynamic Audience Filters the Next Step for Segmentation? Urban Outfitters and PlaceIQ Think So
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Engagement
Curious What Messages Your Customers Want to Receive? Just Ask!
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Turn Loyal Customers into Brand Evangelists: 3 Things to Know
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Today’s Churned Users Could be Tomorrow’s Power Users
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Insights
Mobile Marketing Folk Wisdom: 6 “Rules” That Aren’t Always True