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Braze

Why braze?

Instantly get the right message to the right customers on any channel.

See how we’re different

Product Overview

Power more personalized messages across mobile, web, email, SMS, and more.

See Braze in action

Engineered for any scale

Braze enables world-class customer engagement powered by flexible APIs, supported by enterprise-grade security and compliance.

See how we do it

Data & Analytics

Live 360° customer profiles, actionable insights, data sharing and streaming
Campaign Orchestration

Create, adapt, and iterate on customer journeys all in one place.
Sage AI by Braze

Behavior-based automation, predictive tools, and A/B testing

Integrated Cross-Channel Delivery

Mobile & Web Push
In-App & In-Browser Messaging
Content Cards
Email
SMS
WhatsApp
Audience Sync

Industries

Financial Services
Media & Entertainment
On Demand
QSR
Retail & eCommerce
Travel & Hospitality

Use Cases

Boost Productivity
Optimize Onboarding
Increase Engagement
Reduce Churn
Improve Acquisition

Case Studies

See how leading brands worldwide use Braze to drive results

Reduce Churn

Rappi Reactivates Lapsed Users and Increases Purchases With WhatsApp

Reduce Churn

How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn

Travel & Hospitality

How BlaBlaCar Leverages Braze Canvas Flow to Create a Powerful Abandoned Cart Program

Braze For Success

Evolve your customer engagement program with our award-winning services.

See how it all works

Certifications
Technical Support
Braze Learning
Customer Success Managers

Strategic partnerships

Extend the value of Braze by connecting with a trusted Technology or Solutions partner.

Learn more about Braze Alloys

Technology Partners
Solutions Partners
VC Partners
Partner Portal

All Resources

Thought leadership, tips, and tricks for world-class customer engagement

Using Braze

Documentation & User Guides
Glossary
Customer Support & Services
Bonfire Community
Customer Champions

Content Library

Blog
Reports & Guides
Webinars & Events
Videos
Benchmarks

About Us
Careers
News
Investor Relations
Legal
Contact Us

Why braze?

Instantly get the right message to the right customers on any channel.

See how we’re different

Product Overview

Power more personalized messages across mobile, web, email, SMS, and more.

See Braze in action

Engineered for any scale

Braze enables world-class customer engagement powered by flexible APIs, supported by enterprise-grade security and compliance.

See how we do it

Data & Analytics
Campaign Orchestration
Sage AI by Braze

Integrated Cross-Channel Delivery

Mobile & Web Push
In-App & In-Browser Messaging
Content Cards
Email
SMS
WhatsApp
Audience Sync

Industries

Financial Services
Media & Entertainment
On Demand
QSR
Retail & eCommerce
Travel & Hospitality

Use Cases

Boost Productivity
Optimize Onboarding
Increase Engagement
Reduce Churn
Improve Acquisition

Case Studies

See how leading brands worldwide use Braze to drive results

Reduce Churn

Rappi Reactivates Lapsed Users and Increases Purchases With WhatsApp

Reduce Churn

How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn

Travel & Hospitality

How BlaBlaCar Leverages Braze Canvas Flow to Create a Powerful Abandoned Cart Program

Braze For Success

Evolve your customer engagement program with our award-winning services.

See how it all works

Certifications
Technical Support
Braze Learning
Customer Success Managers

Strategic partnerships

Extend the value of Braze by connecting with a trusted Technology or Solutions partner.

Learn more about Braze Alloys

Technology Partners
Solutions Partners
VC Partners
Partner Portal

All Resources

Thought leadership, tips, and tricks for world-class customer engagement

Using Braze

Documentation & User Guides
Glossary
Customer Support & Services
Bonfire Community
Customer Champions

Content Library

Blog
Reports & Guides
Webinars & Events
Videos
Benchmarks

About Us
Careers
News
Investor Relations
Legal
Contact Us

EN
JP
KO
ES-ES

Resources

Reporting and Analytics

Use Cases

Acquisition
Engagement
Onboarding
Reduce Churn
Retention

Industries

Financial Services
Health & Wellness
On-Demand
Media & Entertainment
Retail & eCommerce
Travel & Hospitality

Topics

AI and Machine Learning
Brand Humanity
Braze Alloys
Building Braze
Data Agility
Cross-Channel
Customer Engagement
Culture at Braze
Data Privacy and Security
Marketing Ecosystem
Personalization
Product Release
LTV
SDK
Braze Announcements
Bonfire
Product Spotlight
Advertising Technologies
Growth Marketing
Retargeting
Braze for Impact
FORGE 2022
Forge 2020
SMB
Mobile Marketing
Data & Infrastructure Agility
Deep Linking
Extract-Transform-Load
Data Warehouses
COVID-19
101 Content
OMO
City x City 2023
City x City 2023

Resources

Event
Guide
Report
Video
Webinar
News
オンデマンド

Product Feature

Business Intelligence
Campaign Scheduling
Canvas
Content Cards
Currents
Email
GDPR Compliant
HIPAA Compliant
In-App Messages
In-Browser Messages
Liquid Personalization
Mobile Push Notifications
Reporting and Analytics
Rate Limiting
SMS
Web Push
Webhooks
Intelligence Suite
Predictive Suite
Data Ingestion
A/B Testing
WhatsApp
Audience Sync

Region

APAC
Global

Show All

All Resources
Articles
Reports & Guides
Videos
Webinars & Events

Reporting and Analytics

Digital Marketing Terms to Know: Key Performance Indicators (KPIs)

Mar 16, 2021
Reporting and Analytics

Channel Surfing: What Waves Did Brands Catch in 2020?

Jan 13, 2021
Product Release

Braze Winter 2020 Product Launch: Unifying Communications to Unlock Customer Loyalty

Jan 21, 2020
Braze Alloys

The Six Pillars of Braze Alloys: Data Augmentation

Jan 13, 2020
Braze Alloys

The Six Pillars of Braze Alloys: Insights

Dec 9, 2019
LTR 2019

LTR 2019 Video: A/B Testing and Data-Driven Decision Making [VIDEO INSIDE]

Nov 3, 2019
Customer Engagement

Is Your Marketing Strategy Really Data-Driven?

Aug 12, 2019
Reporting and Analytics

Trust, But Verify: How to Make Sure Benchmarks Are Really Saying What You Think They’re Saying

Jun 28, 2019
Insights

10 Essential Mobile App KPIs and Engagement Metrics (and How to Use Them)

Mar 9, 2016