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Insights
5 Google Pixel Features That Matter—for Users and Marketers
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Engagement
Out-Hustle Yesterday: Marketing Hour by Hour With Ibotta
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A Pitch-Perfect Back-to-School Marketing Email
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Insights
Why Marketers Should (Almost) Always Use Control and Test Groups
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Mobile Push Notifications
Push Notification Direct Opens Don’t Tell the Whole Story
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Insights
A Marketer’s Cheat Sheet on the Mobile Platform Economy
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Insights
The Top 3 Ways to Calculate User Retention Rate with Formulas
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How Not To Lose 96% of Your New App Users This Holiday Season
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Insights
6 Big Questions About OTT Marketing, Answered
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How Starbucks, Kohl’s, and More Do Mobile Loyalty
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13 Dos and Don’ts for Asking Customers to Rate Your App
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When to Use Push vs. Email for Re-Engagement Campaigns
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Insights
The First Thing to Do When You’re Ready for Mobile Marketing
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Email
Marketers, Renting Email Lists Is a Bad Idea (No Matter What Trump Is Doing)