Reports and Guides

Customers want personalized digital experiences—it’s why many of them are willing to share their personal data and preferences. But even with the wealth of information available to today’s brands, it’s still common for companies to miss the mark when it comes to meeting customer expectations. Why? It starts with ineffective data management. Fortunately, the latest marketing tools were created with data agility and connectivity in mind. Together with Snowflake, we’ve assembled Exploring Data Management and Customer Engagement to outline how to get the most out of data in your customer engagement efforts. Get the guide to uncover: How Braze and Snowflake help brands to interpret and take action on insights from the data at their disposal How Braze showcases customer engagement insights with Snowflake Real case studies from brands using Braze and Snowflake

Financial services brands have more options to engage with customers than ever before—and those customers are demanding highly relevant, consistent experiences. So it may be a surprise that only 41% of consumers are satisfied with the messaging experiences that financial services companies offer. To help close the gap, we’ve identified actionable solutions for financial services companies in The State of Customer Engagement in Financial Services. Get the guide to uncover: What financial services brands are already doing to earn trust and understand customer needs How financial services brands can drive retention and satisfaction How to optimize with AI without compromising compliance

Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, APAC brands need to strike a balance between creative brand-building and more data-driven, retention-focused approaches. To help out, we assembled our State of Customer Engagement in APAC guide. In this regional deep-dive, we leverage insights from APAC marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.

Customers want personalized digital experiences—it’s why many of them are willing to share their personal data and preferences. But even with the wealth of information available to today’s brands, it’s still common for companies to miss the mark when it comes to meeting customer expectations. Why? It starts with ineffective data management. Fortunately, the latest marketing tools were created with data agility and connectivity in mind. Together with Snowflake, we’ve assembled Exploring Data Management and Customer Engagement to outline how to get the most out of data in your customer engagement efforts. Get the guide to uncover: How Braze and Snowflake help brands to interpret and take action on insights from the data at their disposal How Braze showcases customer engagement insights with Snowflake Real case studies from brands using Braze and Snowflake