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Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

In the financial services industry, trust and reputation can take years to build but moments to lose. As technology evolves and scrutiny on data governance increases, financial institutions must rethink their approach to risk management, viewing it as a growth mechanism rather than just a protective measure. This guide offers actionable insights financial services marketers can use to build trust with every interaction, leveraging data as a powerful asset. Get the guide to uncover: The disconnect between customers and financial service providers on the importance of trust How data agility, access, and activation can transform risk management strategies into growth mechanisms Actionable steps for evaluating and refining existing data strategies to foster lasting customer relationships

Injecting Data into Personalization Strategies in the GCC

Injecting Data into Personalization Strategies in the GCC

How Brands are Leveraging Technology to Scale Campaigns and Fuel Customer Satisfaction Data-driven personalization is revolutionizing the way brands engage with customers in the GCC. It’s not just a trend; it’s a game-changer that directly boosts the bottom line. Companies that master personalization will not only stand out but also build unwavering customer loyalty. However, many brands struggle to effectively use data in their personalization strategies. In this report, we surveyed over 200 marketing leaders from various industries in the GCC. We explore the challenges they face and provide actionable tips to enhance personalization efforts. Understanding how to leverage data is key to keeping customers happy and staying competitive in the GCC market. Download the report to uncover: Real examples of using data for personalization from Starbucks and McDonalds. Simple strategies for integrating technology into campaigns. Insights from brands excelling in creating personalized customer experiences. New technologies shaping the future of personalization.

Loyalty in Action: Delivering customer experiences that win hearts and wallets

Loyalty in Action: Delivering customer experiences that win hearts and wallets

Loyal customers spend more with their favorite brands and pay premium prices for products and services—even when there are other options available. They also create additional value by generating business through referrals. Obviously, it pays to build loyalty. So what kind of tactics should you be using to build loyalty? Find out in our guide Loyalty in Action: Delivering customer experiences that win hearts and wallets. In this exclusive Braze guide, uncover: The history—and remarkable success—of loyalty programs The challenges associated with loyalty High-impact loyalty campaigns that you can start deploying today

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

In the financial services industry, trust and reputation can take years to build but moments to lose. As technology evolves and scrutiny on data governance increases, financial institutions must rethink their approach to risk management, viewing it as a growth mechanism rather than just a protective measure. This guide offers actionable insights financial services marketers can use to build trust with every interaction, leveraging data as a powerful asset. Get the guide to uncover: The disconnect between customers and financial service providers on the importance of trust How data agility, access, and activation can transform risk management strategies into growth mechanisms Actionable steps for evaluating and refining existing data strategies to foster lasting customer relationships

Injecting Data into Personalization Strategies in the GCC

Injecting Data into Personalization Strategies in the GCC

How Brands are Leveraging Technology to Scale Campaigns and Fuel Customer Satisfaction Data-driven personalization is revolutionizing the way brands engage with customers in the GCC. It’s not just a trend; it’s a game-changer that directly boosts the bottom line. Companies that master personalization will not only stand out but also build unwavering customer loyalty. However, many brands struggle to effectively use data in their personalization strategies. In this report, we surveyed over 200 marketing leaders from various industries in the GCC. We explore the challenges they face and provide actionable tips to enhance personalization efforts. Understanding how to leverage data is key to keeping customers happy and staying competitive in the GCC market. Download the report to uncover: Real examples of using data for personalization from Starbucks and McDonalds. Simple strategies for integrating technology into campaigns. Insights from brands excelling in creating personalized customer experiences. New technologies shaping the future of personalization.

Loyalty in Action: Delivering customer experiences that win hearts and wallets

Loyalty in Action: Delivering customer experiences that win hearts and wallets

Loyal customers spend more with their favorite brands and pay premium prices for products and services—even when there are other options available. They also create additional value by generating business through referrals. Obviously, it pays to build loyalty. So what kind of tactics should you be using to build loyalty? Find out in our guide Loyalty in Action: Delivering customer experiences that win hearts and wallets. In this exclusive Braze guide, uncover: The history—and remarkable success—of loyalty programs The challenges associated with loyalty High-impact loyalty campaigns that you can start deploying today

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

In the financial services industry, trust and reputation can take years to build but moments to lose. As technology evolves and scrutiny on data governance increases, financial institutions must rethink their approach to risk management, viewing it as a growth mechanism rather than just a protective measure. This guide offers actionable insights financial services marketers can use to build trust with every interaction, leveraging data as a powerful asset. Get the guide to uncover: The disconnect between customers and financial service providers on the importance of trust How data agility, access, and activation can transform risk management strategies into growth mechanisms Actionable steps for evaluating and refining existing data strategies to foster lasting customer relationships

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Acquisition Engagement Onboarding Reduce Churn Retention Email Mobile Push Notifications Customer Engagement Braze Announcements Personalization Cross-Channel AI and Machine Learning Brand Humanity Braze Alloys Building Braze

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