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Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

Customer Engagement: What APAC CMOs Think

Customer Engagement: What APAC CMOs Think

With the introduction of new technologies like generative AI and intelligent data-driven marketing tools, theories abound on how to get customer engagement right in APAC and what marketers in the region should or should not do. However, what are the thoughts of actual marketing, product and CX leaders in APAC and the chief marketing officers about the challenges and opportunities and best practices in customer engagement in APAC in this regard? To answer this question, Braze, a leading provider of solutions for real time engagements between customers and brands, captured the key trends and perspectives expressed by the C-suite leaders in APAC at a recent Braze event in this eBook. This eBook particularly focuses on the application of technology to transform customer engagement and CX along with first-hand experiences.

The Future of Email: Top Trends Shaping the Inbox Experience

The Future of Email: Top Trends Shaping the Inbox Experience

Over the past decade, email marketing has seen a major evolution, transforming from a basic, batch-and-blast channel into a highly customizable, content-rich medium capable of driving higher ROI than any other marketing channel. But as new technologies emerge, consumer behaviors and preferences shift, and inboxes grow more crowded, it's clear that a winning email marketing strategy must evolve with the times. In our guide, The Future of Email: Top Trends Shaping the Inbox Experience, we explore what's next for email marketers and share actionable guidance on how to set up your strategy for success—now and in the future. Download the guide to uncover: Top trends shaping the future of email marketing Strategies for standing out in crowded inboxes Powerful new tools that can help bring email to the next level Case studies from real brands who are already embracing these future-forward principles

Building Long-Term Customer Loyalty: A Research Report on What APAC Consumers Want

Building Long-Term Customer Loyalty: A Research Report on What APAC Consumers Want

For too long, modern marketing communications have been driven by subpar transactional interactions that lack humanity. Brand X incentivizes customers to sign up for their email, SMS, or push updates in exchange for a one- time discount or offer without taking the time to figure out what these individuals really want or need. Brand Y checks in on inactive customers by sending out a flash sale campaign without getting to the bottom of why those individuals have gone dormant in the first place. The truth is, the status quo isn’t cutting it anymore. There is more to this story than meets the eye. Consumers care deeply about brand trust and humanity, making them far more likely to engage with your brand when it is established. The same goes for personalized experiences, which are not a nice-to-have anymore; they’re a necessity for brands that care about retention. As experts in brand humanity and leaders in the customer engagement realm, we wanted to dig into this topic further. To do this, we surveyed 6543 adults across Singapore, Indonesia, Thailand, the Philippines, South Korea, and Australia to find out their opinions around customer engagement, including personalization, data management, trust, and AI. With the insights from this report, brands can begin to map out what brilliant customer engagement looks like for them and build a strategy that develops trust and loyalty with customers for long-term success.

Customer Engagement: What APAC CMOs Think

Customer Engagement: What APAC CMOs Think

With the introduction of new technologies like generative AI and intelligent data-driven marketing tools, theories abound on how to get customer engagement right in APAC and what marketers in the region should or should not do. However, what are the thoughts of actual marketing, product and CX leaders in APAC and the chief marketing officers about the challenges and opportunities and best practices in customer engagement in APAC in this regard? To answer this question, Braze, a leading provider of solutions for real time engagements between customers and brands, captured the key trends and perspectives expressed by the C-suite leaders in APAC at a recent Braze event in this eBook. This eBook particularly focuses on the application of technology to transform customer engagement and CX along with first-hand experiences.

The Future of Email: Top Trends Shaping the Inbox Experience

The Future of Email: Top Trends Shaping the Inbox Experience

Over the past decade, email marketing has seen a major evolution, transforming from a basic, batch-and-blast channel into a highly customizable, content-rich medium capable of driving higher ROI than any other marketing channel. But as new technologies emerge, consumer behaviors and preferences shift, and inboxes grow more crowded, it's clear that a winning email marketing strategy must evolve with the times. In our guide, The Future of Email: Top Trends Shaping the Inbox Experience, we explore what's next for email marketers and share actionable guidance on how to set up your strategy for success—now and in the future. Download the guide to uncover: Top trends shaping the future of email marketing Strategies for standing out in crowded inboxes Powerful new tools that can help bring email to the next level Case studies from real brands who are already embracing these future-forward principles

Building Long-Term Customer Loyalty: A Research Report on What APAC Consumers Want

Building Long-Term Customer Loyalty: A Research Report on What APAC Consumers Want

For too long, modern marketing communications have been driven by subpar transactional interactions that lack humanity. Brand X incentivizes customers to sign up for their email, SMS, or push updates in exchange for a one- time discount or offer without taking the time to figure out what these individuals really want or need. Brand Y checks in on inactive customers by sending out a flash sale campaign without getting to the bottom of why those individuals have gone dormant in the first place. The truth is, the status quo isn’t cutting it anymore. There is more to this story than meets the eye. Consumers care deeply about brand trust and humanity, making them far more likely to engage with your brand when it is established. The same goes for personalized experiences, which are not a nice-to-have anymore; they’re a necessity for brands that care about retention. As experts in brand humanity and leaders in the customer engagement realm, we wanted to dig into this topic further. To do this, we surveyed 6543 adults across Singapore, Indonesia, Thailand, the Philippines, South Korea, and Australia to find out their opinions around customer engagement, including personalization, data management, trust, and AI. With the insights from this report, brands can begin to map out what brilliant customer engagement looks like for them and build a strategy that develops trust and loyalty with customers for long-term success.

Customer Engagement: What APAC CMOs Think

Customer Engagement: What APAC CMOs Think

With the introduction of new technologies like generative AI and intelligent data-driven marketing tools, theories abound on how to get customer engagement right in APAC and what marketers in the region should or should not do. However, what are the thoughts of actual marketing, product and CX leaders in APAC and the chief marketing officers about the challenges and opportunities and best practices in customer engagement in APAC in this regard? To answer this question, Braze, a leading provider of solutions for real time engagements between customers and brands, captured the key trends and perspectives expressed by the C-suite leaders in APAC at a recent Braze event in this eBook. This eBook particularly focuses on the application of technology to transform customer engagement and CX along with first-hand experiences.

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Acquisition Engagement Onboarding Reduce Churn Retention Email Mobile Push Notifications Customer Engagement Braze Announcements Personalization Cross-Channel AI and Machine Learning Brand Humanity Braze Alloys Building Braze

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