Reports and Guides

With so many devices and touchpoints available to consumers and so many brands competing for their attention, it may seem impossible to cut through the noise and make a genuine connection. But companies that manage to all have one thing in common: They humanize their brands with personal touches, empathy, and genuine concern for their customers. In our guide Humanizing Digital Communications, we’ve outlined the importance of connecting with customers on a deeper, more personal level that demonstrates an understanding of their needs, values, and emotions—and we show you how to do it. Dive in to uncover: How to connect with customers in a challenging competitive environment What human-centric marketing looks like The key behaviors of brands that build strong relationships with customers How Braze and Contentsquare support relevant experiences based on customer data

Today, having a customized, personal connection with consumers is a necessity for brands. Luckily, it’s now possible to use the data customers provide about themselves and their behaviors to create and deliver experiences with tools like Amazon Personalize and Braze that generate stronger loyalty, higher retention, and more revenue. In our guide The Key to Impactful Personalization, we dive into key customer engagement use cases and in-depth looks at personalization examples from the retail and entertainment industries powered by AWS and Braze. Download the guide to uncover: The four primary benefits of using Amazon Personalize with Braze The current state of the retail and media and entertainment industries Six AWS and Braze retail and entertainment industry-specific use cases

Acquiring customers and activating them to make that first, high-value action with your brand is a critical part of creating a successful business—but there’s another piece of the puzzle: Retention. With acquisition costs growing higher and more competitors vying for attention than ever before, companies need to keep customers coming back by establishing themselves as the brand of choice. But how? Find out in Retention in Action. Get the guide to uncover: Why retention is important for brands Key churn prevention use cases for marketers 6 reasons your retention efforts might fall short Real-life case studies from brands like Dyn Media, KFC India, and Tapas

With so many devices and touchpoints available to consumers and so many brands competing for their attention, it may seem impossible to cut through the noise and make a genuine connection. But companies that manage to all have one thing in common: They humanize their brands with personal touches, empathy, and genuine concern for their customers. In our guide Humanizing Digital Communications, we’ve outlined the importance of connecting with customers on a deeper, more personal level that demonstrates an understanding of their needs, values, and emotions—and we show you how to do it. Dive in to uncover: How to connect with customers in a challenging competitive environment What human-centric marketing looks like The key behaviors of brands that build strong relationships with customers How Braze and Contentsquare support relevant experiences based on customer data