Reports and Guides

Shoppers globally say they want seamless communications across sales channels, with their journey documented and data following them the whole time. Retailers have to keep up—with the quality of products and services they deliver, and the ways in which they engage with customers. The 2025 Retail Customer Engagement Review examines key trends for retail marketers in 2025. In this retail-focused Braze analysis, uncover: The top trends shaping customer engagement in retail in 2025, including how retailers can deliver next-level “phygital” experiences that customers have come to expect. Strategies for analyzing data more efficiently for personalization. Best practices for internal experimentation and collaboration.

Luxury marketing is evolving. To meet the needs of both brand loyalists and newcomers that value sustainability, ethical practices, and longevity, brands need to deliver digital experiences that match the ones customers have in stores. Using personalized cross-channel experiences to elevate interactions is a huge opportunity for luxury brands wishing to connect more deeply with their customers. So, how can they get started? Find out in The Art of Luxury Customer Engagement. In this exclusive Braze review, uncover: Strategies to elevate your luxury brand marketing on every channel What the growing luxury audience looks like How to connect with new customers

As customer expectations shift and new messaging channels emerge, brands need to find smart ways to keep up. One way they can do that is to leverage LINE, one of APAC’s leading messaging platforms. LINE offers marketers incredible potential when it comes to contacting their customers—if they know how to use it. To help out, we assembled 10+ inspirational LINE use cases that can be easily customized to your needs and help you activate, monetize, and retain customers through this powerful channel.

Shoppers globally say they want seamless communications across sales channels, with their journey documented and data following them the whole time. Retailers have to keep up—with the quality of products and services they deliver, and the ways in which they engage with customers. The 2025 Retail Customer Engagement Review examines key trends for retail marketers in 2025. In this retail-focused Braze analysis, uncover: The top trends shaping customer engagement in retail in 2025, including how retailers can deliver next-level “phygital” experiences that customers have come to expect. Strategies for analyzing data more efficiently for personalization. Best practices for internal experimentation and collaboration.