Mobile and digital culture has dramatically raised expectations around efficiency, accessibility, and convenience for consumers. But for brands seeking long-term loyalty, simply meeting immediate needs isn't enough. You need an engaging long-term conversation to achieve that, and to get there brands must communicate in natural, authentic ways that nurture genuine emotional connections with customers, and convey a kind of humanity.
This idea has always been front and center for Braze, and that’s why we’re proud and excited to share a powerful consumer survey that supports this idea, conducted by Forrester Consulting on behalf of Braze. We call it the Braze Brand Humanity Index [BHI]. In this study, you’ll find:
- Insights as to which functional and emotional attributes makes brands feel human to consumers
- An overview of how human communication has real, tangible business impact on factors like engagement, purchase behavior, and loyalty
- Key recommendations from the team at Forrester Consulting on how to start or continue your journey to brand humanity
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.