Leading brands know that brilliant customer experiences and personalization go hand-in-hand. But in the recent Gartner Survey Analysis: Maximize CX and Personalization Efforts by Focusing on Privacy and Data Management, research shows that while personalized experiences can drive growth, organizations often fall short when it comes to leveraging privacy and data to create them.
Today’s customers are more willing to share their data with organizations deemed as trustworthy. As new privacy compliance laws challenge personalization strategies, it’s never been more critical that marketers identify and solve the obstacles standing between them and the relevant experiences consumers crave. Download the survey for more insights to ensure your brand stays ahead of the curve.
In this Gartner Survey, you’ll discover:
- 3 key obstacles that hinder brands from creating brilliant customer engagement and why
- Actionable data and privacy strategies marketers can leverage to deliver robust personalization
- How organizations that prioritize analytics and customer data gain a holistic view of each consumer
- Tips to help companies identify friction and increase online purchases
- And more!
Gartner, Survey Analysis: Maximize CX and Personalization Efforts by Focusing on Privacy and Data Management, Penny Gillespie, 28 October 2020. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
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