Banking on the Customer Journey: 2022 Financial Services Insights
Consumer expectations continue to rise, which means competition is steep. Not only is there an overwhelming amount of options, but customers are looking for engaging, seamless experiences no matter the industry. To get ahead of the curve, financial service brands need to better understand today’s challenges and opportunities. In our 2022 report, Banking on the Customer Journey: 2022 Financial Services Insights, we surveyed both consumers and marketers in the sector to identify what it takes to stand out in an increasingly crowded space.
In this exclusive Braze report, uncover:
- What customers want from financial services brands
- How to evolve personalization tactics while respecting customer privacy
- The right channels and types of experiences that drive brand trust and loyalty
“Consumers are looking to long-established relationships as they make decisions with their money. In order for FinTech brands to break through, they’ll need to focus on building trust with the right messaging.”
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