Building Resilience Into Your Customer Engagement

Each season, we give our customers an exclusive look at the newest features and tools in the Braze platform and showcase how these updates support smarter customer engagement strategies. Now we’re delighted to share the Fall 2020 edition of our product updates!

We’ve dedicated this quarter to all the ways you can build resilience into your customer engagement strategy. On an individual level, finding inner strength when faced with a challenge has always been important. This year brands are taking a page from their customers’ book and drawing on resilience like never before. In order to stand the test of these difficult times, they must transform, evolve, and reimagine their customer engagement strategies.

Original Air Date: Wednesday, October 21, 2020

Time: 12 pm PDT | 3 pm EDT

Speakers

Ashley Christiano

Senior Manager, Product Marketing, Braze

Ashley is a Senior Manager in Product Marketing at Braze in NYC. When she’s not knee-deep in Canvas content, she’s probably sorting her books by color, writing horoscopes, or hanging out with her cat Gracie and dog Louise.

Nazgul Kemelbek

Senior Product Marketing Manager, Braze

Naz is a Senior Product Marketing Manager overseeing the Braze Email and SMS verticals. Outside of work, she splits her time between parenting her teenage son and overcoming her anxiety over not accomplishing enough “writing” projects.

Laura Naparstek

Product Marketing Manager, Braze

Laura is a Product Marketing Manager at Braze in NYC. When she's not busy helping brands across industries get the most out of Braze, she's probably watching music videos or learning to surf.

Kevin Shectman

Product Marketing Manager, Braze

Kevin is a Product Marketing Manager at Braze in our NYC headquarters. On the weekends you’ll find him exploring restaurants in Manhattan and binge-watching the latest series on Netflix.

About Braze

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine's 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore.