Your 2019 B2C Playbook
Customers are fed up with fast-and-loose data protocols. High-profile gaffes and the post-GDPR scramble signal the primacy of privacy in the context of emotionally informed customer relationships.
Enter Forrester Research with a series of predictions for B2C marketing in 2019, including:
- The emerging “zero-party” data paradigm and its effects on social data-harvesting and preference centers
- Emotion metrics: what they are, how to quantify them, and what results to expect
- How we should all plan for the imminent merge of MarTech with CX
Do you have the foresight to turn these insights to your advantage?
Today’s top global brands are sending tens of billions of messages per month to over 2.1 billion monthly active users (MAU) with Braze.