Your 2019 B2C Playbook

Customers are fed up with fast-and-loose data protocols. High-profile gaffes and the post-GDPR scramble signal the primacy of privacy in the context of emotionally informed customer relationships.

Enter Forrester Research with a series of predictions for B2C marketing in 2019, including:

  • The emerging “zero-party” data paradigm and its effects on social data-harvesting and preference centers
  • Emotion metrics: what they are, how to quantify them, and what results to expect
  • How we should all plan for the imminent merge of MarTech with CX

Do you have the foresight to turn these insights to your advantage?

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