We all have different styles and approaches to our jobs—and the way you think about data might just give us some insight into the unique value you add to your organization. We already know you’re a force to be reckoned with, but let’s see what elemental force guides your data style.
Why is it important to have real-time data on your customers?
To adapt to people’s ever-changing preferences
To predict the next big thing
To have a strong foundation for our messaging
To make informed decisions
The mark of good customer data is...
The ability to react quickly to it
It gives me the whole picture
It helps me understand my customers as humans
Given the option, would you rather send out a(n)…
You have a new idea for a content piece. Your first step is to…
Write all your thoughts down and DIY
Build out a step-by-step action plan with your team
Research the topic
Bring it to life with a rough mockup
A customer hasn’t opened your last push notification or your last two emails. What do you do?
Give it a rest, don’t want to annoy them
Try a new channel
Send them one more super-personalized push that provides value
Dangle a coupon or perk to reel them back in
Which of these trends are you most likely to adopt in your 2018 business efforts?
All of the above
Where do you look for inspiration?
My colleagues and competitors
Which of these best describes how you’re approaching GDPR?
Slow and steady
Working closely with teams across my org
Emphasizing an amazing customer experience while remaining compliant
I am SO ready—I’m a regular thought-leader on the topic
You’re well known for your...
Ability to adapt calmly to changing situations
Depth of knowledge
Ability to work under tight deadlines
Teamwork and collaboration
Your ideal vacation would be…
Hiking mountains in Colombia
Sailing in the South of France
Spelunking in New Zealand
You’re building a personalized campaign—which type of customer data does it leverage?
Frequency of app usage
Answer every question to get your results!
Your wise approach is to root all of your decisions in data and research. You know from your immense experience that quality is more important than quantity when it comes to data and you are, therefore, able to design meaningful experiences for your customers at every step of their journey. You recognize the value of learning from the past and are able to produce value at a great scale. You have mastered the foundations of marketing and while you may not be the first to jump on new digital trends, you will thoroughly investigate your options to decide if the innovation is worth integrating into your plan.
Freaky! You're fire!
You are quick to respond and lead by example. Your bold nature means you are fearless when it comes to integrating new technologies and testing new channels. Whether it’s a geofence location trigger or a webhook that fires off to connect your content, you’re a trailblazer, and others will follow. You don’t want to miss out on the opportunity to iterate quickly and you recognize the importance of acting on real-time customer data.
Whoa, you're water!
Your style is fluid. You listen and adapt to your customers’ changing needs and are great at finding your customers where they are. You’re in tune with the ebbs and the flows of marketing trends and can adjust your plan seamlessly. You know how to demonstrate the value of your product and love enhancing your customers’ journeys to ensure their experience is smooth sailing.
Eureka! You're electric, friend!
Your scientific approach is demonstrated when you build out intricate workflows with meticulous attention to detail. Your precision allows you to analyze complex campaigns that trigger off of custom events to ensure highly personalized experiences for all of your customers. You get your spark from working with others and are known for your ability to work in teams. How many marketers does it take to screw in a light bulb? You’re not sure, but you know exactly how many of your teammates it will take to create a kick-ass customer experience.