\ ˈspam \\ ˈte-stiŋ \
Spam testing helps brands predict whether their emails will make it through to a user’s inbox, or if they’re more likely to land in a spam folder.
To improve open and bounce rates on email marketing, brands use spam testing tools to to receive suggestions about how to keep their messaging from being mislabeled as spam. An effective spam testing tool can assess your email subject lines and in-message content, then make suggestions about how to improve deliverability.
“With our big annual sale coming up, we wanted to make sure we could get the word out effectively—so we leveraged spam testing to help suss out what kinds of messages would get to their inboxes."