Rich Push

\ ˈrich \\ ˈpu̇sh \

A push notification capable of including an image, GIF, video, or in-message experience as well as just text.

Definition

While people tend to associate push notifications with short, copy-focused messages, the introduction of iOS 10 in 2016 made it possible to include images, GIFs, and videos, among other rich experiences, within the push that brands send to their customers. Traditional push notifications have limited space, and while text-only messages can certainly still do the trick in many cases, images and video can take an idea that much further in the same amount of space.

“If you send a rich push notification, you can include a picture of the items that are on sale, instead of just a sentence talking about how great they are.”