Mobile Marketing

\ˈmō-bəl \ˈmär-kə-tiŋ\

Mobile marketing is marketing carried out using mobile technology.

Definition

Mobile marketing is marketing that makes use of mobile technology. In general, “mobile marketing” describes ways to take advantage of smartphones and tablets to gather data on customers and their behavior, then reach those customers via mobile messaging channels (including push notifications, in-app messages, increasingly email, and more). Mobile marketing makes it possible for marketers to communicate with their audiences in responsive, individually customized ways, allowing for deeper customer/brand relationships than ever before.

“After PamperHer implemented a well-designed mobile marketing strategy, revenue increased 15% year over year—boom!”