Mobile Marketing Automation

\ˈmō-bəl \ˈmär-kə-tiŋ\ \ˌȯ-tə-ˈmā-shən\

Mobile marketing automation is the use of technology to automate and amplify work carried out by marketers seeking to reach mobile users.

Definition

Mobile marketing automation is software used to automate marketing activities, making it possible for brands to engage, retain, and monetize their mobile audience more successfully and with less effort. This is especially important as the scale of the audience or messaging volume increases. Mobile marketing automation is traditionally associated with brands that have apps; however, mobile marketing automation can also support marketing efforts associated with mobile websites.

“Without mobile marketing automation, if we wanted to send a messaging campaign that isn’t just a full-audience blast, we’d have to manually go through our list of customers, figure out which ones are likely to be interested in an upcoming sale, and then write individual message copy for every single recipient—I mean, it’s technically possible, but it’d be exhausting.”