---
title: "Your Relationships with Your Customers are Still Relationships"
description: "Your customer/brand relationships are just that—relationships. And, as with any relationship, success takes time, work, consideration, self-awareness, and (of course) passion. Maybe it’s time toLearn More >"
canonical_url: "https://www.braze.com/resources/articles/the-passion-issue"
language: "en-US"
datePublished: "2018-10-31T15:17:00-04:00"
publisher: "Braze"
authors:
  - "Kelsey Cottingham"
tags:
  - "Brand Humanity"
---

# Your Relationships with Your Customers are Still Relationships

Your customer/brand relationships are just that—relationships. And, as with any relationship, success takes time, work, consideration, self-awareness, and (of course) passion. Maybe it’s time to shift from customer-centric to relationship-centric marketing. We’ve got the tools to get started.

In the new **[Passion Issue](https://www.braze.com/perspectives/issue/the-passion-issue)** of Braze Magazine we explore:

- [5 Theories to better your customer/brand relationships, inspired by relationships.](http://Keeping The Spark Alive: 5 Theories To Better Your Customer Relationships, Inspired By Relationships)
- [An exclusive guest post from Deloitte Digital’s Sharon Harris on passion in the workplace](https://www.braze.com/resources/articles/fire-in-the-belly)
- Insights from LTR 2018’s biggest announcements, the [Braze Brand Humanity Index](https://www.braze.com/resources/articles/the-humanity-difference) and [Braze Alloys](https://www.braze.com/resources/articles/braze-alloys-partnership-product-announcement)
- [Our second installment of Brazeball Cards, a celebration of the people at Braze and their passions outside of the office](https://www.braze.com/resources/articles/brazeball-cards-passion-issue)
- And more!

Want to dig into the full issue? Just click below!

[Explore the Passion Issue](https://www.braze.com/perspectives/issue/the-passion-issue)

---

*Published 2018-10-31T15:17:00-04:00 · canonical lives at https://www.braze.com/resources/articles/the-passion-issue*