---
title: "The Emotional Moments that Drive Customer Engagement"
description: "From life-changing celebrations to the little moments in between, there are plenty of opportunities to connect with consumers all year long. Check out our infographic to discover how to drive customer engagement beyond the holidays."
canonical_url: "https://www.braze.com/resources/articles/the-emotional-moments-that-drive-customer-engagement-infographic"
language: "en-US"
datePublished: "2020-01-16T11:00:00-05:00"
publisher: "Braze"
authors:
  - "Team Braze"
tags:
  - "Brand Humanity"
  - "Customer Engagement"
---

# The Emotional Moments that Drive Customer Engagement

Consumers are primed for marketing outreach in the run-up to major events like Christmas or the World Cup. But marketers can see this sort of strong engagement outside of peak times by embracing true, year-round lifecycle marketing based around the [key emotional moments that matter](https://www.braze.com/resources/reports-and-guides/reach-customers-in-the-moments-that-matter) to each individual customer. From birthdays and weddings to the back to school and post-New Year’s periods, every day brings with it potential engagement opportunities as big as any holiday.

![An infographic titled "Go Beyond the Calendar" outlining steps for giving, gathering, goal-setting, and treating oneself, with illustrations and brief descriptions for each category. The design features colorful icons and a structured layout for easy reading.](https://cdn.sanity.io/images/b7pblshe/marketing-prod/7eeffc95a728a8cd9b9b2f092ac0526f6c00552a-1120x7429.jpg)

Interested in learning more about how to make the most of the emotional moments that matter to your customers throughout the year? Get the full [Moments that Matter guide](https://www.braze.com/resources/reports-and-guides/reach-customers-in-the-moments-that-matter)!

---

*Published 2020-01-16T11:00:00-05:00 · canonical lives at https://www.braze.com/resources/articles/the-emotional-moments-that-drive-customer-engagement-infographic*