--- title: "The Complete Guide to WhatsApp Marketing" description: "WhatsApp marketing involves using the messaging app to connect with and engage customers to strengthen business outcomes. Here’s how to get started with WhatsApp marketing." canonical_url: "https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing" language: "en-US" datePublished: "2024-02-13T12:29:00-05:00" dateModified: "2026-08-26T18:49:00.000Z" publisher: "Braze" authors: - "Team Braze" tags: - "Cross-Channel" - "Customer Engagement" - "WhatsApp" --- # The Complete Guide to WhatsApp Marketing [WhatsApp marketing](https://www.braze.com/resources/articles/whatsapp-marketing-how-this-key-messaging-channel-can-support-your-engagement-goals) is a type of marketing that brands leverage in order to build 1:1 connections at scale and power conversations with customers by harnessing the strengths and capabilities of the [world’s most popular mobile messaging app](https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/), WhatsApp. Considering adding WhatsApp to your marketing mix alongside other digital channels like email, mobile (e.g. push notifications, in-app messages, and social? You’re not alone. The platform is not only a go-to for the 2 billion customers who use WhatsApp every month, but also for millions of business users, too. Hundreds of millions, in fact. The WhatsApp Business arm of WhatsApp has [grown to include more than 200 million business users, a 4X increase since 2020](https://www.reuters.com/technology/whatsapp-business-users-jump-four-fold-three-years-2023-06-27/). Here’s everything you need to know about [getting started with WhatsApp](https://www.braze.com/resources/articles/how-to-get-started-with-whatsapp-for-business) marketing. **Table of Contents:** - [What Is WhatsApp Marketing?](https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing#what-is-whatsapp-marketing) - [Getting Started With WhatsApp Marketing](https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing#getting-started-with-whatsapp-marketing) - [5 Reasons Why WhatsApp Marketing Is Important](https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing#why-whatsapp-marketing-is-important) - [How to Grow a Highly Engaged WhatsApp Audience](https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing#how-to-grow-whatsapp-audience) - [3 High-Impact WhatsApp Marketing Use Cases](https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing#whatsapp-marketing-use-cases) - [2 Real-life Examples of WhatsApp Marketing in Action](https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing#real-life-whatsapp-marketing-examples) - [3 Ways a Customer Engagement Platform Can Support WhatsApp Marketing](https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing#3-ways-customer-engagement-platform-supports-whatsapp-marketing) - [Final Thoughts](https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing#final-thoughts) - [WhatsApp Marketing FAQs](https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing#faqs) - [Featured Resources](https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing#featured-resources) **What Is WhatsApp Marketing?** WhatsApp marketing is a type of marketing that involves using this powerful communication channel to engage audiences with rich, two-way messaging experiences. While the WhatsApp channel was initially used by brands primarily for customer support interactions, brands have been significantly broadening the scope of how it’s used in recent years. Think outbound marketing communications like welcome messages to new users, onboarding campaigns, promotions and sales, abandoned cart campaigns, customer feedback surveys, and more. Meta, who owns WhatsApp, is also [placing significant investments in the channel](https://www.businessinsider.com/mark-zuckerberg-whatsapp-meta-business-messaging-2023-11#:~:text=Tech-,Mark%20Zuckerberg%20says%20WhatsApp%20is%20the%20'next%20chapter'%20for%20Meta,a%20bedrock%20for%20business%20messaging&text=Mark%20Zuckerberg%20signaled%20big%20changes,%22very%20early%20in%20monetizing.%22), with Mark Zuckerberg calling it the “next chapter” for Meta. This means marketers can look forward to even more frictionless and engaging ways to connect with their customers in the coming years. **Getting Started With WhatsApp Marketing** To get started with WhatsApp marketing, brands first need to create a WhatsApp Business Account. Similar to business profiles available on other messaging platforms and online listings directories, your WhatsApp Business Account can include: - Your business name and address - Your business category and description - Your brand’s email address and a link to its website ## Owned WhatsApp Marketing As with other owned digital marketing channels (e.g. email, [SMS](https://www.braze.com/resources/articles/a-complete-guide-to-sms-marketing)), brands can use WhatsApp organically for inbound and outbound communications. **That means c**reating and deploying outbound WhatsApp messaging campaigns to engage audiences at scale; WhatsApp refers to these as business-initiated messages. As with other channels, WhatsApp users must opt into receiving these campaigns before companies can send outreach and these messages can include text-based and media-based interactive content. Brands often use these to announce promotions, deploy special offers, send order confirmations and appointment reminders, and share product updates. ## Paid WhatsApp Marketing Click-to-WhatsApp ads are also available to promote your company’s WhatsApp account via Facebook and Instagram ads. Ad campaigns can be set up to support your efforts to boost brand awareness, customer consideration, sales, and the post-purchase experience. Click-to-WhatsApp ads drive customers directly into a WhatsApp thread, where you can collect opt-in for the channel and help customers to learn more about your products and services. **5 Reasons Why WhatsApp Marketing Is Important** Some of the key advantages of WhatsApp for marketers include being able to reach customers where they are, developing deeper customer relationships, reaching global audiences at scale, and improving marketing KPIs like conversions, and customer lifetime value. ## 1. Reach Users Where They Are As marketers, our #1 priority is to acquire and retain customers—after all, without active customers, no company can stay in business. And one of the best ways to engage with customers to keep them retained over time is to meet them where they are. Increasingly, where customers are is on WhatsApp. With [over 2 billion monthly active users](https://www.statista.com/statistics/1306022/whatsapp-global-unique-users/), WhatsApp is the #1 messaging app and the [#3 social media app](https://www.statista.com/topics/2018/whatsapp/#topicOverview) worldwide. Not only that, [Meta reports that over 1 billion WhatsApp, Messenger, and Instagram Direct users interact with businesses](https://about.fb.com/news/2022/05/announcing-new-products-to-make-business-messaging-easier/) via these messaging apps every week, such as by sending companies DMs, browsing their business profiles, or getting support. ## 2. Spark Conversations As with SMS marketing, email marketing, push notifications, and in-app and in-browser messaging, effective WhatsApp marketing can help your company get to know your audience and meet the needs of your customers better. WhatsApp is particularly well-suited for engaging your customers on a deeper level because of the channel’s dynamic two-way messaging capabilities. Savvy brands use this functionality to add to their overall customer engagement strategy by collecting information from their customers within the messaging flow and facilitating conversational experiences. ## 3. Scale Your Global Marketing Marketers at the helm of global brands have the challenge of choosing which channels to invest in for maximum impact and reach across regions. With certain channels offering less accessibility or achieving lower penetration levels in some parts of the globe, not all outreach types can offer the same potential worldwide. That’s why global platforms like WhatsApp, which has achieved a penetration rate of [over 85%](https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/?utm_source=braze&utm_medium=guide&utm_campaign=fy24-q1-global-whatsapp_inspiration_guide) in parts of Asia Pacific, Europe, North America, and Latin America, are appealing to brands looking for a universally popular choices for engagement. ## 4. Increase Conversions and Customer Lifetime Value WhatsApp offers marketers richer functionality than many other digital channels. Brands can leverage rich media, quick reply buttons, and calls-to-action to build campaigns that capture attention and motivate their customers to take action. Paired with advanced segmentation, content personalization, and [predictive AI](https://www.braze.com/resources/articles/the-braze-predictive-suite) to send the right message to the right customers at the right time, brands can deploy WhatsApp campaigns designed to strengthen conversions and customer lifetime value. WhatsApp is ripe for use cases such as [onboarding campaigns](https://www.braze.com/resources/articles/onboarding-messages-example), [abandoned cart](https://www.braze.com/customers/pomelo-case-study) messages, promotions, referral campaigns, loyalty program updates, and user feedback via surveys. ## 5. Optimize Marketing Spend By leveraging WhatsApp marketing as part of a cross-channel customer engagement strategy, your company has the potential to unify your marketing efforts, reach customers more efficiently using the most cost-effective owned channels. That can reduce wasted spend and boost the overall ROI of your customer engagement efforts. **How to Grow a Highly Engaged WhatsApp Audience** Follow these steps to build and strengthen your WhatsApp strategy from the ground up. ## 1. Acquire New WhatsApp Subscribers ![A QR code for a brand called Sandwich Emperor](https://cdn.sanity.io/images/b7pblshe/marketing-prod/c752c03d7c711234efcc7e5cc866ef02221a2f8c-2400x1210.png) WhatsApp requires brands to collect opt-ins before they can send any marketing messages to users. As a result, developing tactics for growing your WhatsApp subscriber list should be one of the first steps you take when planning your overall WhatsApp marketing strategy. - **Promote your WhatsApp presence to your customers.** WhatsApp offers [QR codes and short links](https://developers.facebook.com/docs/whatsapp/overview/qr-codes) that you can use to promote your WhatsApp presence via owned digital channels and in-person touchpoints. In addition, [action buttons promoting your WhatsApp](https://www.braze.com/docs/user_guide/message_building_by_channel/whatsapp/whatsapp_campaign/create/#response-messages) account can be added to your company’s Facebook and Instagram profiles and shops. Brands may also consider adding paid efforts, such as Click-to-WhatsApp ads, to acquire new WhatsApp subscribers, including existing customers who haven’t opted-in yet and consumers new to your brand. - **Tell customers what to expect and describe the benefits of opting into receiving messages from your brand on WhatsApp**, such as being among the first to receive exclusive offers, getting order updates and transactional messages, and staying in the loop when major announcements are made. - **Offer incentives for signing up**, such as a discount or free trial, product, or service. - **Position opting into receiving WhatsApp campaigns as an exclusive VIP experience:** For instance, perhaps your WhatsApp audience has the chance to receive insider updates, loyalty perks, or other offers only available for WhatsApp subscribers. ## 2. Adhere to WhatsApp’s Opt-In Requirements ![A pop up message asking a user to opt-in to whatsapp](https://cdn.sanity.io/images/b7pblshe/marketing-prod/e70e15cdeaaccc42d2079a22bea7c1522fcc8391-2400x1210.png) Follow [WhatsApp’s requirements for obtaining opt-ins](https://developers.facebook.com/docs/whatsapp/overview/getting-opt-in/) by getting explicit consent from users before sending any marketing outreach via WhatsApp. These include: - Clearly stating that a subscriber is opting in to receive messages from the company via WhatsApp - Clearly stating the name of the business that the subscriber is opting in to receive messages from - Complying with applicable laws ## 3. Maximize Your Sending Potential WhatsApp has established set [messaging limits](https://www.braze.com/docs/user_guide/message_building_by_channel/whatsapp/message_processing/quality_rating/) that spell out the maximum number of business-initiated conversations a business can send within a 24-hour timeframe. Brands typically start at a lower messaging limit and go through a short “warming period” so WhatsApp can determine their sending reputation before the company is allowed to send at full scale. During the initial warming period, brands can increase their sending tier going from a 1K messaging limit to 10K, to 100K, and finally, being able to send an unlimited number of business-initiated conversations. WhatsApp has specific steps companies need to follow to be able to increase their messaging limits. These steps include: - **Completing the Meta [business verification process](https://developers.facebook.com/docs/whatsapp/overview/business-accounts/#business-verification).** This allows WhatsApp to confirm that the company is a legitimate business. Without completing this step, brands cannot scale their messaging and are limited to a much lower number of conversations per 24-hour period. - **Maintaining a strong phone number quality rating.** WhatsApp gives brands a phone number quality rating of “Low”, “Medium” or “High” based on the quality of their messaging on the platform. A brand’s quality rating can go down if recipients block or report the brand. In order to increase their messaging limits, a brand must have a rating of “Medium” or “High”. If the rating drops to “Low” and isn’t remedied within a certain amount of time, the brand’s messaging limit tier may be downgraded. - **Ensuring a phone number status of “Connected.”** If a brand’s phone number quality is Low and on track to be downgraded to a lower message tier, the phone number status changes to Flagged. Brands cannot increase their messaging limits when their phone number is Flagged. For more on best practices, check out the [WhatsApp Business Messaging Policy](https://www.whatsapp.com/legal/business-policy/?fbclid=IwAR1nXZ2EfspA3emCMm4sq3ck-RQZ8hiX-5eL74aiVrVdTx3sIVgC4jakhwE) or download the [Getting Started with WhatsApp](https://www.braze.com/resources/reports-and-guides/the-whatsapp-starter-guide) guide. ## 4. Use WhatsApp Marketing as Part of a Cross-Channel Strategy ![A person with a phone surrounded by bubbles with the names of messaging channels](https://cdn.sanity.io/images/b7pblshe/marketing-prod/8ba29d4c6498eff313069b5045e3d67322948b0b-2400x1210.png) Similar to what brands see with SMS marketing, email marketing, and app and [web messaging](https://www.braze.com/resources/reports-and-guides/web-messaging) efforts, WhatsApp marketing is most effective when it’s incorporated into a broader [cross-channel customer engagement strategy](https://www.braze.com/resources/articles/cross-channel-engagement-matters) and used alongside other effective channels to foster long-term relationships. This approach can extend the reach of your customer engagement efforts and allow you to engage customers you might miss or fail to convert on a single channel. ## 5. Personalize Your WhatsApp Marketing Campaigns Marketers are more likely to achieve stronger outcomes when they [personalize](https://www.braze.com/resources/reports-and-guides/the-power-of-personalization) WhatsApp campaigns for each individual to maximize relevance at every stage of the customer journey. Marketers should make sure their messages reflect their customers’ preferences, behaviors, and cross-channel interactions. Using a customer engagement platform that will allow them to harness their rich [first-party data](https://www.braze.com/resources/articles/first-party-data), like Braze, is essential is being able to send dynamic campaigns that convert. 3 High-Impact WhatsApp Marketing Use Cases Savvy brands are leveraging the best of WhatsApp’s capabilities to engage customers across the entire lifecycle in order to drive [high-value actions](https://www.braze.com/resources/videos/mapping-high-value-actions), like encouraging account sign-ups and app downloads to transactions, customer reviews, and referrals. ![The wheel of the customer lifecycle](https://cdn.sanity.io/images/b7pblshe/marketing-prod/5c18d096f0d331d5681a62144a067b5fd4efd6a9-2400x1210.png) ## 1. [Customer Activation Campaigns](https://www.braze.com/resources/articles/what-are-active-customer-campaigns-anyway) ![A phone showing WhatsApps conversation with brands asking customers to sign up](https://cdn.sanity.io/images/b7pblshe/marketing-prod/5ba759061f2e9f86b1252d1dbe85cef9bbddc9a6-2400x1210.png) With its potential for a range of interactive messaging capabilities, WhatsApp is an ideal vehicle for encouraging customer activation. Some of the steps it can help to nudge users to complete include: - Registering for an account - Finishing an account sign-up process that’s been initiated - Downloading an app - Taking an initial high-value action (as determined by your business) after successfully completing account sign-up ## 2. [Customer Monetization Campaigns](https://www.braze.com/resources/articles/7-ways-to-improve-customer-monetization-campaign-performance) ![A WhatsApp conversation with brands asking customers to make a purchase](https://cdn.sanity.io/images/b7pblshe/marketing-prod/9be57e01532a735d6bf46737fb15b46bfef8070b-2400x1210.png) Monetization campaigns seamlessly encourage incremental purchases and higher average order values. With the ability to send highly relevant and personalized messages to wide audiences of engaged users, WhatsApp is well-suited for driving purchases and repurchases, including via: - Sales, discounts, and promo codes - Abandoned cart campaigns - Buy it again/re-order campaigns - Back-in-stock reminders - Low stock alerts - Price drop notifications - Upsell and cross-sell campaigns ## 3. [Customer Retention Campaigns](https://www.braze.com/resources/articles/8-tips-for-making-the-most-of-your-customer-retention-campaigns) ![WhatsApp conversations with brands messaging customers to come back](https://cdn.sanity.io/images/b7pblshe/marketing-prod/f71ad0819fdcd1aedefad122682c8981bdb45c02-2400x1210.png) Because it’s a go-to channel for interacting with friends and family throughout the day, WhatsApp can be a powerful platform for staying top of mind with customers and encouraging them to stick with your business over the long haul. Impactful WhatsApp customer retention campaigns include: - Exclusive offers (as part of a loyalty program or for WhatsApp-subscribed customers only) - Major announcements - Milestones and special occasions - Product education - Customer feedback and surveys - Transactional updates like order status updates and account updates ## 2 Real-Life Examples of WhatsApp Marketing in Action ### How Rappi Reactivated Lapsed Users with WhatsApp In the past, digital commerce platform Rappi has used WhatsApp for customer acquisition and membership efforts. Recently, however, the brand saw an opportunity to expand their WhatsApp marketing efforts to include activation and reactivation campaigns, something that led to impressive results. By using Braze to send personalized, targeted deals to both lapsed and active users via a cross-channel campaign that included WhatsApp, the company drove an 80% uplift in purchases compared to a test group that only received deals via push notifications and email. [See the full case study here](https://www.braze.com/customers/rappi-case-study). ![A WhatsApp conversation with the brand Rappi](https://cdn.sanity.io/images/b7pblshe/marketing-prod/d394ef2324283876c330d91b2c3a64f3bcfb17d4-2400x1210.png) ### How Styli Increased ROI with Personalized Cross-Channel Messaging eCommerce platform Styli used to send the company’s customer engagement campaigns on one channel at a time. When the brand made the switch to using the Braze customer engagement platform, they were able to expand their channel mix to include WhatsApp, provide customers with more frequent, relevant campaigns enriched with [Braze Catalogs](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/catalogs/), and automate more of their customer engagement program in scalable ways These changes drove stronger overall results, including a 50% boost in ROI, a 15% increase in user activation, and a 21% uplift in sign-ups. [See the full case study here](https://www.braze.com/customers/styli-case-study). ![WhatsApp messages with the brand Styli](https://cdn.sanity.io/images/b7pblshe/marketing-prod/6ef202a94da1a74d870876a38c5bde1cccb3d659-2400x1210.png) ## 3 Ways a Customer Engagement Platform Can Support WhatsApp Marketing The Braze platform’s native support for Whatsapp makes it possible to: **1. Launch automated WhatsApp campaigns** and easily orchestrate dynamic, two-way messaging flows. **2. Create, deploy, and optimize cross-channel campaigns** inclusive of WhatsApp and other key channels like email, SMS, mobile, and [web messaging](https://www.braze.com/resources/reports-and-guides/web-messaging), and other popular channels. **3. Deliver rich, personalized WhatsApp messages**, leveraging the Braze customer engagement platform’s personalization capabilities to ensure relevant outreach for every stage of the customer journey. ## Final Thoughts Marketers that launch WhatsApp marketing campaigns leveraging the latest best practices have the potential to better activate, monetize, and retain their customers, and, ultimately, develop the kinds of relationships that foster brand loyalty and advocacy over time. Brands that harness the power of the Braze customer engagement platform for their WhatsApp marketing efforts can save time getting started and also reduce the effort involved in launching and optimizing campaigns on an ongoing basis. See how WhatsApp and Braze can help your brand drive deeper engagement and higher conversion. Learn about our [WhatsApp customer engagement](https://www.braze.com/product/whatsapp) capabilities. Featured WhatsApp Resources - [The Braze WhatsApp Inspiration Guide: 20+ WhatsApp Use Cases](https://www.braze.com/resources/reports-and-guides/whatsapp-inspiration-guide) - [Getting Started with WhatsApp Guide](https://www.braze.com/resources/reports-and-guides/the-whatsapp-starter-guide) - [Getting Started with Creating a WhatsApp for Business Account](https://www.braze.com/resources/articles/how-to-get-started-with-whatsapp-for-business) - [The Benefits of Adding WhatsApp to Your Marketing Mix](https://www.braze.com/resources/articles/the-benefits-of-adding-whatsapp-to-your-marketing-mix) ## Frequently asked questions (FAQs) ### How do I measure WhatsApp marketing success? To measure the performance of a WhatsApp campaign or journey, track metrics like read rate, click-through rate, and conversion rate. To measure the success of your WhatsApp program overall, track metrics like uplift in sessions, purchases, retention, and customer lifetime value. ### Can I send bulk messages on WhatsApp? Yes, using the WhatsApp Business Platform Cloud API, hosted by Meta for larger-scale messaging, you can send bulk messages on WhatsApp. ### How do I set up a WhatsApp Business Account for marketing purposes? Setting up a WhatsApp Business Account is a straightforward process. Here’s a clear step-by-step guide to help you get started: 1. Connect WhatsApp to your customer engagement platform (WhatsApp may refer to this as your Business Solution Provider). 1. Pro tip: Pick a platform that supports [embedded sign-up flow](https://www.braze.com/resources/videos/introducing-native-braze-support-for-whatsapp). 2. Create or select your Meta and WhatsApp Business Accounts. Most brands already have a Meta Business Account for their social accounts and/or ads. 3. Create your profile. 4. Verify your phone number. 2. Complete business verification in order to send conversations at scale. This is done directly in the Meta Business Manager. 3. Become an Official Business Account. Applying for Official Business Account (OBA) status gives your brand a blue check mark next to your display name. This adds legitimacy to your messaging on the platform and fosters customer trust. 4. Scale your messaging limits. Messaging Limits determine the maximum number of business-initiated conversations each phone number can start in a rolling 24-hour period. You can scale to unlimited messaging in as little as four days. 5. Collect opt-ins. 6. Create your templates for approval in the WhatsApp Manager. 7. Personalize and orchestrate your WhatsApp campaigns in your customer engagement platform. Once your account is set up, you can start using WhatsApp to send marketing messages, share product information, and engage with customers effectively. ### What are the key advantages of adding WhatsApp to my marketing mix? The key advantages of adding WhatsApp to your marketing mix include high engagement rates, personalized messaging, efficient, streamlined customer interactions, cost-effectiveness, rich media capabilities, worldwide network, and the ability to build trust and stronger customer relationships by interacting with people on a platform they already use and are familiar with. This can lead to improved customer satisfaction and more sales. ### What are some high-impact use cases for WhatsApp in business marketing? Some examples of high-impact use cases for WhatsApp in business marketing are: - Abandoned registration, sign-up, or onboarding dropoff - Abandoned cart - Loyalty program enrollment - Sales and promotions - Back-in-stock and low stock alerts - Upselling and cross-selling - Order updates and confirmation - Customer surveys and product feedback - New product announcements - Content recommendation campaign - Win-back campaigns ### How can I grow my WhatsApp subscriber list? The best way to get WhatsApp subscribers is to offer value-based incentives like discounts, VIP access, or helpful content in exchange for opt-ins. Consider promoting your WhatsApp channel across other platforms, like your website, landing pages, and social channels. Use phone number capture forms, QR codes, or links to collect opt-ins. How can I engage my WhatsApp subscriber list in creative ways? To engage your WhatsApp subscriber list, you can offer VIP, exclusive content and deals to those who subscribe, personalize messages to increase engagement, make full use of the visual and interactive elements, run polls, quizzes, or contests. You can also gamify your messaging with quick replies, or even use video messages to tease upcoming launches or promote user-generated content. Above all else, offer genuinely helpful and relevant content for your audience. ### What best practices should I follow to maintain a high-quality phone number rating on WhatsApp? To maintain a high-quality phone number rating on WhatsApp, get user consent before sending any messages. They must opt-in. Don’t send too many messages or be too salesy in them. Monitor feedback, personalize your content, and give subscribers a mix of content types. When using WhatsApp for business communications, it is essential to adhere to the WhatsApp Business Policy and Commerce Policy. This includes only sending messages to users who have opted in, ensuring that the content is highly personalized and useful, and avoiding open-ended welcome or introductory messages. Additionally, be mindful of messaging frequency to prevent overwhelming customers with too many messages in a single day. Lastly, optimize informational messages for both content and length to enhance their effectiveness and relevance. ### How can WhatsApp's two-way messaging capabilities enhance customer engagement? WhatsApp's two-way messaging capabilities can enhance customer engagement by allowing your business to have a real-time conversation with a customer. This means you can personalize interactions, give quick responses to queries or complaints and build the trust and loyalty between your brand and audience. ### What types of content can I share through WhatsApp to drive customer actions? You can share lots of types of content through WhatsApp to drive different customer actions, including: Message types and features - Text messages - Images - Videos - Audio - Document - Product messages using your Meta Catalogs - Quick replies - Buttons (URL links, Call phone number) Use cases - Appointment reminders - Sales, promo codes and discounts - Order confirmations - Price drop notifications - Feedback requests - Abandoned cart campaigns - Buy it again/re-order campaigns - Back-in-stock reminders - Polls - Customer support updates - Low stock alerts - Upsell campaigns - Cross-sell campaigns ### Does Braze support WhatsApp marketing? In March 2023, Braze introduced native [support for the WhatsApp channel](https://www.braze.com/product/whatsapp), empowering brands to engage customers more deeply through real-time, two-way conversations at scale. Since then, our customers have significantly increased their use of the channel, with combined messaging volume growing massively. With Braze | WhatsApp, marketers can quickly integrate and scale their WhatsApp programs by removing third-party senders and intermediaries. Once the channel is set up, they can effortlessly engage in real-time conversations with the right customers to capture attention and increase conversions. By unifying WhatsApp with other digital channels, marketers can optimize their spending and provide consistent experiences across all platforms. --- *Published 2024-02-13T12:29:00-05:00 · Updated 2026-08-26T18:49:00.000Z · canonical lives at https://www.braze.com/resources/articles/the-complete-guide-to-whatsapp-marketing*