---
title: "SMS and messaging apps for savvy holiday marketing"
description: "A cheat sheet for retail marketers on using SMS and messaging apps for maximum impact this holiday season"
canonical_url: "https://www.braze.com/resources/articles/sms-and-messaging-for-holiday-marketing"
language: "en-US"
datePublished: "2025-06-21T03:35:00.000Z"
dateModified: "2025-06-21T03:35:00.000Z"
publisher: "Braze"
authors:
  - "Meredith Mitchell"
tags:
  - "Retail & eCommerce"
---

# SMS and messaging apps for savvy holiday marketing

It's an honor when customers opt in to SMS and messaging, consenting to brands joining the same channels they use to connect with friends and family. But there's a pretty small margin for error when engaging customers on SMS and messaging apps like WhatsApp.

Use this cheat sheet to stay focused and relevant when your brand enters the chat.

![an infographic about sms and messaging apps for savvy holiday marketing](https://cdn.sanity.io/images/b7pblshe/marketing-prod/27c95fe560cdf6554065a5046b61eda0e1f53edd-2400x11880.jpg)
_infographic about how retailers can use SMS and messaging to engage shoppers during the peak holiday season_

---

*Published 2025-06-21T03:35:00.000Z · Updated 2025-06-21T03:35:00.000Z · canonical lives at https://www.braze.com/resources/articles/sms-and-messaging-for-holiday-marketing*