---
title: "The Future of Email: Top Trends Shaping the Inbox Experience"
description: "The way that consumers respond to email (and the way thoughtful marketing growth, and engagement teams leverage email) is in a state of flux."
canonical_url: "https://www.braze.com/resources/articles/emails-on-email-customer-engagement"
language: "en-US"
datePublished: "2018-12-31T12:04:00-05:00"
publisher: "Braze"
authors:
  - "Todd Grennan"
tags:
  - "Customer Engagement"
  - "Email"
---

# The Future of Email: Top Trends Shaping the Inbox Experience

Over the past decade, email marketing has seen a major evolution, transforming from a basic, batch-and-blast channel into a highly customizable, content-rich medium capable of driving higher ROI than any other marketing channel. But as new technologies emerge, consumer behaviors and preferences shift, and inboxes grow more crowded, it's clear that a winning email marketing strategy must evolve with the times.

In our guide, **The Future of Email: Top Trends Shaping the Inbox Experience**, we explore what's next for email marketers and share actionable guidance on how to set up your strategy for success—now and in the future.

---

*Published 2018-12-31T12:04:00-05:00 · canonical lives at https://www.braze.com/resources/articles/emails-on-email-customer-engagement*