---
title: "Braze named a Leader in the inaugural Gartner® Magic Quadrant™ for Email Marketing Platforms"
description: "Braze has been named a Leader in the inaugural edition of the Gartner® Magic Quadrant™ for Email Marketing Platforms. This assessment looked at a range of different email marketing platforms and reviewed them on their ability to meet different evaluation criteria such as customer experience, market understanding, innovation, and more. We believe that this placement reflects the Braze platform’s ability to support exceptional email marketing programs and our ongoing work to uplevel what’s possible with email engagement, including through the use of data, AI, and personalization."
canonical_url: "https://www.braze.com/resources/articles/braze-named-leader-2026-gartner-email-magic-quadrant"
language: "en-US"
datePublished: "2026-11-09T16:00:00.000Z"
publisher: "Braze"
authors:
  - "Team Braze"
tags:
  - "Braze Announcements"
  - "Email"
---

# Braze named a Leader in the inaugural Gartner® Magic Quadrant™ for Email Marketing Platforms

**_TL;DR_**

_Braze has been named a Leader in the inaugural edition of the Gartner® Magic Quadrant™ for Email Marketing Platforms. This assessment looked at a range of different email marketing platforms and reviewed them on their ability to meet different evaluation criteria such as customer experience, market understanding, innovation, and more. We believe that this placement reflects the Braze platform’s ability to support exceptional email marketing programs and our ongoing work to uplevel what’s possible with email engagement, including through the use of data, AI, and personalization._

**_Key takeaways_**

- _Braze was named a Leader in the inaugural Magic Quadrant for Email Marketing Platforms from Gartner based on our Ability to Execute and Completeness of Vision. Braze is now a Leader across both the Magic Quadrant for Email Marketing Platforms and [Magic Quadrant for Multichannel Marketing Hubs](https://www.braze.com/resources/reports-and-guides/gartner-magic-quadrant-mmh-2026)._
- _In the 2026 Critical Capabilities for Email Marketing Platforms, Braze ranked first for all of the email marketing use cases that Gartner assessed, including promotional messaging (4.34/5), triggered messaging (4.38/5), and post-purchase messaging (4.38/5)_
- _Braze is continuing to invest in innovation when it comes to our email marketing capabilities, and can support automated IP warming, AI decisioning, and much more_

It’s a whole new world for email marketers. The rise of mobile a decade ago already disrupted the email space, launching a vast array of other digital engagement channels and shifting how consumers engage with the emails they receive. Now, AI is driving an even more intense transformation.

Generating new emails is easier than ever before, but understanding what resonates across different devices, platforms, and touchpoints is increasingly challenging. And the rise of AI-powered inboxes is making it harder to ensure that the messages you send are the messages your customers actually see. As brands shift away from optimizing for vanity clicks and toward a more holistic approach that prioritizes customer experiences and business outcomes. But to make that leap, email marketers need access to technology solutions that can make that possible.

Braze was recently named a Leader in the Gartner® Magic Quadrant™ for Email Marketing Platforms. In addition, we were ranked first for all of the email marketing use cases that Gartner assessed in the Critical Capabilities for Email Marketing Platforms report, including promotional messaging, triggered messaging, and post-purchase messaging. Since our founding in 2011, Braze has supported stronger email marketing outcomes for our customers and we believe this placement reflects the Braze platform’s ability to help email marketers to connect data, AI decisioning, creative execution, and messaging within a single, composable solution.

## What being a Gartner Magic Quadrant Leader means for Braze customers

At Braze, we believe that the highly relevant experiences that leading brands like [Panera Bread](https://www.braze.com/customers/panera-case-study), [Luxury Escapes](https://www.braze.com/customers/luxury-escapes), [Stash](https://www.braze.com/customers/stash-case-study), [KFC](https://www.braze.com/customers/kfc-spain-case-study), and [DraftKings](https://www.braze.com/customers/draftkings-case-study) create for their customers via email demonstrate the value that our platform can provide. These experiences also drove meaningful business impacts, including increased retention, additional conversions and orders, and time savings for marketing teams. Today, we celebrate all that our customers have achieved and look forward to working with them as they find new ways to drive value and impact through their marketing programs.

These companies exemplify great email marketing, and they also represent a wide range of different industries, regions, business models, and engagement strategies. Their success highlights both the flexibility of the Braze platform and its ability to elevate customer engagement programs of all shapes and sizes.

## How Braze helps marketers drive value

Putting together an impactful email marketing program today has to go beyond just sending messages. Email marketers need to find ways to leverage data, orchestrate coordinated experiences, and take advantage of AI in order to consistently speak to their customers in responsive, personalized ways. Braze makes this possible, providing email marketers with a diverse suite of tools designed to help uplevel their communications, including:

- [Automated IP Warming](https://www.braze.com/resources/articles/ip-warming-practical-guide): Simplify IP warm-up by leaning into built-in automations to gradually increase your daily send volume
- [BrazeAI Decisioning Studio™ Go](https://www.braze.com/resources/articles/brazeai-decisioning-studio-go-product-spotlight): Quickly configure AI decisioning agents, and uplevel core lifecycle email campaigns without data science support or an engineering ticket
- [BrazeAI Operator](https://www.braze.com/resources/articles/brazeai-operator-use-cases)ᵀᴹ: Build entire campaigns, pull data insights, and execute faster with this AI assistant built into the Braze dashboard
- [Canva and Figma integrations](https://www.braze.com/resources/articles/braze-creative-studio-launch): Create campaign assets and email layouts in a preferred design platform, then send them directly into Braze for swift use
- [Content Optimizer](https://www.braze.com/resources/articles/content-optimizer-product-spotlight): Continuously experiment across hundreds of message element combinations and automatically optimize outcomes via top-performing variants
- [Message Prioritization](https://www.braze.com/resources/articles/message-prioritization): Seamlessly rank campaigns and user journeys by importance, allowing the messages that matter more to take precedence

With Braze, brands can reduce friction and drive stronger impacts across their engagement programs, while also unlocking foundational use cases for email marketing, including:

- **Promotional messaging:** By leveraging the Braze platform’s built-in testing and personalization tools, email marketers can strengthen engagement with their promotional campaigns and journeys, driving stronger engagement and business impacts
- **Triggered messaging:** Braze supports responsive messaging triggered by both [user actions](https://www.braze.com/docs/user_guide/messaging/campaigns/schedule_your_campaign/triggered_delivery) (think viewing a product page or putting something in a shopping cart) and [API calls](https://www.braze.com/docs/api/endpoints/messaging/send_messages/post_send_triggered_campaigns), allowing email marketers to build out highly relevant flows that speak to their recipients
- **Post-purchase messaging:** Designed with the understanding that customer relationships don’t end with a purchase, Braze is built to allow marketers to keep the conversation going (via order confirmations, product usage tips, etc.) and strengthen long-term loyalty

## The best email marketing doesn’t happen in a silo

While email has long been arguably the most impactful channel for brands looking to reach and engage their customers, it’s no longer the only game in town. The rise of mobile has led to a continued expansion in the number of engagement channels available to marketers, and focusing solely on email can lead to missed opportunities for connection. A customer who opens your email today may well have clicked a push notification yesterday and could engage with an in-app message tomorrow. Email marketers who can’t see that context can miss the full picture, leading to future email sends that feel irrelevant or repetitive.

To avoid this outcome, best-in-class email programs tend to operate as part of a holistic customer engagement strategy that operates across a variety of messaging channels and touchpoints. Achieving that vision takes care, and access to leading technologies. This fall, Braze was named a Leader in the [2026 Gartner Magic Quadrant of Multichannel Marketing Hubs](https://www.braze.com/resources/reports-and-guides/gartner-magic-quadrant-mmh-2026) for the fourth consecutive year and was positioned highest in Ability to Execute and furthest in Completeness of Vision. In addition, Braze was ranked first in the Multichannel Engagement (3.59/5) and Omnichannel Workflow Innovation (3.50/5) Use Cases in the Gartner Critical Capabilities for Multichannel Marketing Hubs report.

When you consider these two evaluations in concert, we believe that there’s a clear conclusion: Namely, that marketers don’t have to choose between sending best-in-class marketing emails and providing customers with a nuanced, cross-channel experience. When you send email with Braze, you’re leveraging the same real-time data, the same user journeys, and the same AI decisioning capabilities that support every other channel. That allows your emails to respond to customer actions and signals that happen anywhere, not just in the inbox. It also allows marketers to manage message frequency and prioritization across channels, optimizing the customer experience while also supporting stronger business outcomes for brands.

## Where Braze is taking email next

Here at Braze, we believe the next era of email marketing will be defined by the decisions behind the messages that brands send. [AI is already impacting today’s inbox](https://www.braze.com/resources/webinars-and-events/2026-ai-email-deliverability), and because we expect that dynamic to strengthen with time, we’re working proactively to make sure marketers using Braze will be able to stay ahead of the curve when it comes to deliverability.

At the same time, as AI becomes increasingly ubiquitous and content creation grows faster and simpler, the core challenge facing email marketers will be how to harness that technology effectively. That means knowing what works for each individual customer and ensuring that the high-impact emails you create with that insight are actually received and seen and acted upon. Accordingly, Braze is investing in three related areas:

- **1:1 decisioning across every journey**: The BrazeAI Decisioning Studio™ Pro uses agents that continuously test and learn to choose each customer’s message, send time, and frequency. For example, [Kayo Sports](https://www.braze.com/customers/kayo-sports-case-study) used this product to increase subscriptions by 14% and cross-sells by 105% via individually personalized messaging. We’re now making this functionality self-serve for email journeys with [BrazeAI Decisioning Studio™ Go](https://www.braze.com/resources/articles/brazeai-decisioning-studio-go-product-spotlight), so that usage isn’t limited to the journeys a team has time to optimize by hand.
- **Driving AI impact with thoughtful guardrails**: BrazeAI Operator™ has evolved, transitioning from a knowledge assistant to an AI teammate that can retain context and take governed action across the Braze platform. We’re pairing this key tool with messaging governance, so teams can encode brand and compliance standards once and then enforce them at scale.
- **Deliverability that’s proactive, not reactive**: Building on the Braze platform’s [Deliverability Center](https://www.braze.com/docs/user_guide/analytics/dashboards/deliverability_center) and [Inbox Vision](https://www.braze.com/docs/user_guide/channels/email/inbox_vision), we’re working to surface reputation and placement risks before they affect performance, and to automate IP warming so onboarding is easier and more seamless. After all, an email that never reaches a user’s inbox is an email that can’t achieve its purpose.

## Final thoughts

At Braze, we believe brands today need the ability to power a truly responsive, AI-first approach to email marketing. From individual personalization powered by AI decisioning to automated IP warming, the Braze platform is designed to support the full spectrum of engagement needs, enabling deeper customer relationships and strong business outcomes.

_Gartner, Critical Capabilities for Email Marketing Platforms, Alan Lopez, Matt Moorut, and Noam Dorros, 29 October 2026._

_Gartner, Critical Capabilities for Multichannel Marketing Hubs, Audrey Brosnan, Tia Zervas, Suzanne Schwartz, and Julia Multedo, 22 September 2026_

_Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates._

_Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose._

**Forward-looking statements**

_This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated development timelines of, performance of and benefits from Braze, its products and programs, including without limitation BrazeAI tools and products. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2026, filed with the U.S. Securities and Exchange Commission on September 5, 2026, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law._

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*Published 2026-11-09T16:00:00.000Z · canonical lives at https://www.braze.com/resources/articles/braze-named-leader-2026-gartner-email-magic-quadrant*