When the COVID-19 pandemic struck, one of the most-impacted industries was travel, as new restrictions and requirements threw millions of customers’ plans for a loop. Online travel agency Tiket.com used Braze to quickly leverage personalized, cross-channel communication at scale to keep customers up to date.
Prioritizing acquisition loops and ongoing retention marketing programs can be a challenge for marketers, but, when done right, it’s also a major opportunity. By focusing on building a cohesive user experience at every step of the customer journey, APAC FinTech brands can stand out in a crowded market place and set themselves up for sustainable, long-term success.
Fitness and nutrition app 8fit gamified user engagement through the promotion of workout streaks, encouraging users to continue their pursuit of fitness—but they needed a way to match messages to each member’s place in their journey. With Braze and Liquid personalization, their messaging made serious gains across multiple channels.