PureGym offers low-cost and flexible memberships across nearly 300 gyms in the United Kingdom. Like many gym businesses, PureGym wanted to reduce member churn while also encouraging former gym members to re-join and get fit. To connect with former members using the right messages at the right time, PureGym partnered with ConsultMyApp to leverage Braze to optimize and personalize a cross-channel campaign, increasing email open rates by 69% and boosting conversions by 206%.
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What’s Promotional Messaging, Anyway?
As a term, promotional messaging is fairly self-explanatory, however it can be hard for many brands to leverage this kind of outreach in ways that resonate with recipients. To make the most of this messaging type, we'll cover three strategies to best utilize promotions.
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What Smart Segmentation Looks Like
Segmentation makes it possible to use data to determine the best way to interact with different portions of an audience. The result? Increased engagement on multiple levels. Here’s how segmentation can work for you.
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Payomatic Boosts Mobile App Adoption and Lifetime Value with Data-Driven Marketing
Payomatic, New York's largest provider of check cashing and financial services, is adding digital capabilities to transform its traditional brick-and-mortar business. To increase mobile app adoption, engagement, and customer lifetime value, Payomatic is using Braze to deliver personalized messages at key moments during the customer journey.
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The Road to SMS Marketing: Boost Engagement With Time-Sensitive Messaging
Time-sensitive campaigns—such as announcements about new products, services, or content—offer a great opportunity to connect with your customers and foster regular activity, especially among less engaged or potentially lapsing users. Here's how to get started.