By leveraging Braze to run a personalized push campaign, Bangkok-based ecommerce brand, Pomelo Fashion, was able to achieve an 66% increase in conversion rate, and a 126% increase in sessions. Learn more: https://www.braze.com/perspectives/article/pomelo-case-study
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.