When a brand customizes a message based on the preferred language of the individuals receiving it, that’s language-based personalization. With this sort of customization, it’s easy for marketing, growth, and engagement teams to provide clearer messaging experiences to a global audience, at scale.
sweetgreen serves up fast, healthy grain bowls and salads made from scratch at 100 locations across the country. When the restaurant chain launched its app, it wanted to entice customers to order food through the app instead of outside delivery services. sweetgreen partnered with Braze to launch a promo code campaign, sending discount codes to customers via SMS. The campaign attracted 10k+ new SMS subscribers and shortened the time frame needed to launch new campaigns.