In today’s increasingly mobile-first age, driven by customer experience, it’s clear that brands need to embrace technology if they want to stay ahead. But there are some things that tech isn’t built to do well—from taking risks to having empathy of consumers’ emotions. That’s where humans come in. In this session, leaders from top creative agencies will discuss the relationship between creativity and technology.
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.
Payomatic, New York's largest provider of check cashing and financial services, is adding digital capabilities to transform its traditional brick-and-mortar business. To increase mobile app adoption, engagement, and customer lifetime value, Payomatic is using Braze to deliver personalized messages at key moments during the customer journey.