AI makes incredible things possible when it comes to customer engagement. But too many brands forget that the goal isn’t to wow their audiences with technology—it’s the use that technology to automate and recreate the powerful, one-on-one human experiences that people crave at scale. Making that happen means ensuring that you’re keeping your customer’s real preferences and their day-to-day experience of your brand front of mind.
Payomatic, New York's largest provider of check cashing and financial services, is adding digital capabilities to transform its traditional brick-and-mortar business. To increase mobile app adoption, engagement, and customer lifetime value, Payomatic is using Braze to deliver personalized messages at key moments during the customer journey.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.