Technology is transforming how consumers engage with the brands they love—and that evolution is forcing long-established brands to take a serious look at the technologies and strategies they’ve depended on. Join Deloitte for a look at how TD Bank Canada met that challenge with flying colors.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.