When it comes to on-site communication, in-browser messages are your secret weapon. And just like mobile in-app messages—to which they bear, let’s say, a family resemblance—this channel is known for its profound flexibility, making it easy to fit the medium to the message.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.