The rise of the cloud has been transformational for modern business, making it possible for brands of all sizes to build and grow their digital operations effectively at a global scale. And as one of the major players in the cloud computing space, it’s important for IBM to build and maintain strong relationships with the organizations who use the more than 150 products and services that make up its IBM Cloud suite. Learn more: https://www.braze.com/perspectives/article/ibm-client-story
Recent Articles
feature
PureGym Boosts Conversions 206% with Braze-Powered Cross-Channel Campaigns
PureGym offers low-cost and flexible memberships across nearly 300 gyms in the United Kingdom. Like many gym businesses, PureGym wanted to reduce member churn while also encouraging former gym members to re-join and get fit. To connect with former members using the right messages at the right time, PureGym partnered with ConsultMyApp to leverage Braze to optimize and personalize a cross-channel campaign, increasing email open rates by 69% and boosting conversions by 206%.
feature
The Path to Marketing Mastery: How Braze Built an Intimate, Instructor-Led Virtual Certificate Program
At Braze, we know how important it is for marketing, growth, and engagement teams to stay up to speed with the key tools and tactics of modern customer engagement. For that reason, Braze has rolled out a series of targeted resources over the past five years designed to help individuals get (and stay) up to speed.
feature
That First Summer Job [Part Two]: 3 Braze Employees on What They Learned and What It Means For Their Careers Today
In the second part of this series, we’re sitting down with members of the Braze team to discuss their first summer jobs and how their experiences and lessons learned then still serve them today. This week we spoke with Yasmin Dick, Customer Success Manager (CSM), Tola Lakavivat, Director, Financial Planning & Analysis (FP&A), and Zach McCormick, Manager, Engineering. Let’s get into it!
feature
The Era of Digital Reset
With many consumers still in lockdown and many more hesitant to return to the in-person shopping situations that once defined the business landscape, brands are facing an urgent need to evaluate new ways to implement digitally-enabled communication, engagement, and ecommerce solutions. Check out what Steven Moy, Global CEO of Barbarian, has to say on the subject.