Cutback Coach Founder Nick Allen explores how his brand has leverage intuitive, two-way SMS messaging flows powered by Braze to built a rich, personalized experience for users—resulting in 80+% daily active usage. Learn more: https://www.braze.com/perspectives/article/cutback-coach-sms-80-percent-daily-active-usage
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.