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Happn Used In-App Messages to Boost Email Deliverability by 3X

By leveraging in-app messaging, Happn was able to swiftly transform their email collection strategy and solve for frustrating deliverability problems. By embracing the benefits of cross-channel messaging, they were able to communicate more effectively with their audience, leading to an immediate improvements in their email marketing metrics while also setting the stage for successful campaign in this channel over the long haul.