Explore the Braze Intelligence Suite's Intelligent Channel feature, which makes it possible for marketers to automate the process of determining and selecting each message recipient's ideal channel. Check out our Intelligence Suite overview here: https://www.braze.com/perspectives/article/real-time-data-based-insights
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.