Marketers must understand the power and promise of each messaging channel individually to build a comprehensive strategy. The Braze Benchmarks Report, is an interactive tool built to give you a platform-by-platform, industry-by-industry window into how global consumers are interacting with different messaging channels. See how your numbers stack up on Braze.com: https://bit.ly/3bZF85o
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.
The period from Black Friday to Cyber Monday is a key annual moment for retailers, and for marketing teams looking to reach consumers with critical messaging. Doing so successfully requires a platform with stability, speed, and reliability. Here’s how Braze makes effective Black Friday messaging possible.