Here’s what we’ve posted about vertical stack series

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Exploring the Vertical Stack: Every Brand’s Dream

Every brand cares about providing great experiences to its customers—but making it happen take thought, care, and the right technologies. Take a closer look at what brilliant customer experiences look like today and what it takes to make them happen with our vertical engagement stack content series.

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Exploring the Vertical Stack: The Trouble With Channel Silos

In the decade-plus since the introduction of the first iPhone, we’ve seen the rise of newer digital avenues, like push notifications, in-app messaging, and SMS, giving marketers many new options. Learn about the downsides of channel silos and what it takes to overcome them with our vertical engagement stack content series.

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Exploring the Vertical Stack: The Data Burden (And What It Means for Marketers)

When businesses lack marketing technology systems that can speak to each other (and in real time), that can put marketing, growth, and engagement teams in the same unfortunate position as drivers trying to make their way through a storm. Learn about the data burden brands can face and what it takes to overcome them with our vertical engagement stack content series.

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Exploring the Vertical Stack: Avoiding Disconnected Layers

Each solution within your marketing tech stack can have a significant impact—positive or negative—on your brand’s relationship with your audience. But it’s the way that these technologies interact (or, frankly, don’t) that can have the greatest impact on the brand experience your company is providing. Learn about the dangers of disconnected technologies with our vertical engagement stack content series.

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Exploring the Vertical Stack: Technology Is Customer Engagement’s Engine

Having the right technology isn’t a panacea—after all, you still need access to the right data and have the right approach to teamwork to reach your customer engagement goals—but it’s a necessary first step. Without a built-for-purpose vertical engagement stack, executing on your marketing strategy and meeting today’s consumer expectations will be a struggle at best.

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Exploring the Vertical Stack: The Data Ecosystem (And What It Makes Possible)

Today’s brands are living in an in-the-moment, technology-driven, mobile-first world—and so are all their customers. To break out of old habits and transform the way you’re speaking to your customers, you need to take a hard look at the technologies supporting your customer engagement efforts.