Language app busuu wanted to take on the role of helpful, supportive coach, keeping its users on track for their Study Plans. Read on to see how dynamic personalization, cross-channel messaging, and some human empathy in campaign planning helped them get there (with great results, too!).
As 2019 gets underway, one of the big questions facing brands big and small around the world is: what does the new year hold for global data privacy and security? We sat down with our SVP of Legal, General Counsel, and Corporate Secretary Susan Wiseman and Associate General Counsel and Senior Director (EMEA) Marjorie Armitage, who have been on the front lines of this evolving space in recent years. Read on to see them map out their predictions for the coming year:
Modern life can feel frantic. There’s so many technologies out there, so much noise and distraction. To engage customers effectively these days, you have to speak to people where they are—and a lot of people (billions and billions of them) can be reached in one specific kind of place, namely OTT messaging platforms. Read on for a look at these platforms and their business messaging capabilities.