Cashback brand Rakuten Rewards improves retention and sales through more relevant messaging and focused campaign orchestration.
Email is far from dead. It's thriving and continuing to evolve every day. But there's more competition for your customers' attention than ever before. Embracing and excelling in the next generation of email will require your marketing strategy to evolve, too, from your tech to your teams to your mindset.
Modern customer engagement is built on data. The key to making the most of data in your customer engagement efforts? Embracing effective data management and ensuring you have the mindset, tools, and strategy you need to make true data agility a reality throughout your brand’s technology ecosystem. Let's dig into the nuts and bolts of data agility with an expert, Tom Pinckney from customer data infrastructure experts Segment.