Good customer engagement starts with good data. That's why we've created Benchmarks, an interactive tool powered by Braze, Snowflake, and Looker that gives you and your teams access to live data by channel, operating system, and industry. How do you measure up?
Recent Articles
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Braze Congratulates Burger King, Domino’s, and HBO for Titanium Lion Nominations
Since its launch in 1954, the annual Cannes Lions festival has served as a showcase for the best and brightest in the advertising world. This year, Braze congratulates three of our customers—Burger King, Domino’s, and HBO—on being named Titanium Lion award finalists.
the marketer's perspective
The Marketer’s Perspective: Shaping the Narrative with Grindr’s Maggie Breeden
Great customer engagement doesn’t just happen. To highlight efforts, insights, and strategies from key players in customer engagement, we’re sitting down with Maggie Breeden, product manager at gay, bisexual, queer, and trans dating platform Grindr.
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Cannes Lions 2019: Brand Humanity and the Evolution of Customer Engagement
As the team at Braze gears up for Cannes Lions 2019, we’re excited to connect with brands who are using creative means to increase their brand humanity and the agencies and consultancies who are helping them get there. Read on to explore the role that creativity can play in building strong customer/brand relationships.
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5 Customer Engagement Traps to Avoid
Every marketer is a consumer, too, and that means we’re by no means immune from broken brand experiences and irritating messaging fails. But unlike the average consumer, we have the ability to learn from these errors—so let’s dig into five customer engagement traps that even well-meaning marketers can fall into if they’re not careful.