Over the past year, Braze has embarked on a major initiative that has drawn on Agile frameworks, inspiration from traditional print media, Braze proprietary data, and more to reimagine our content experience and the systems supporting it in fundamental ways. To mark the one-year anniversary of the launch of our Braze Perspective digital content hub and the first print edition of Braze Magazine, we’re taking an exclusive look at the data, tech, and teams that made it all possible.

For some creatives, “data” is a four-letter word. But the shortest path to failure for digital marketers is making decisions without the right data to guide your strategy. Here at Braze, we know that some of the most essential information when it comes to customer engagement is benchmarking data—that is, industry-wide metrics that can help you set goals, better understand your vertical, and strategize across industries to make an impact on your bottom line.

While every subscription-based business is different, they share the common goal of moving users from an initial display of interest—think visiting a website or downloading an app—to becoming engaged, paying customers and advocates. Looking for inspiration? Well, the team at Intuit QuickBooks Self-Employed (QBSE) has the insights you need.

To ensure they're getting the best engagement possible, smart teams are constantly testing. Learn about the different types of testing, when to use them, and who to send them to!

At this year's major developer conferences, a key theme emerged. The tech giants of GAFA (Google, Amazon, Facebook, Apple) need to strike a delicate balance between creating customer-first, privacy-first experiences while becoming ever more present in consumers' lives.

Good customer engagement starts with good data. That's why we've created Benchmarks, an interactive tool powered by Braze, Snowflake, and Looker that gives you and your teams access to live data by channel, operating system, and industry. How do you measure up?