For BlaBlaCar, their optimization process began with a clear goal. The company wanted to reach its customers as effectively as possible via email while also maximizing its email open rates. BlaBlaCar’s clarity about what metrics mattered for its business and where it wanted to see improvement made it easier for its marketers to determine where to focus (and, eventually, what to test).
At Braze, messaging channels are our bread and butter—so differentiating which new channels are ready for primetime, on the cusp, and which are still more concept than execution is central to our business. Let's explore what’s happening with today’s emerging channels and what it means for the future of your engagement strategy.
Braze is pleased to announce a powerful new messaging channel: Content Cards! This highly flexible messaging tool allows brands to highlight persistent content within their app or web experiences without interrupting customers’ browsing behavior. Read on for a look at this key new messaging channel and what it means for your customer engagement efforts.
The term “growth” gets thrown around a lot these days, in part because so many businesses are evolving and finding themselves forced to embrace new approaches and new technologies to thrive in a fast-changing landscape. So let's explore what growth is, what factors influence it, and how brands—especially in the retail space—can master the strategies that make growth possible.
From timing to triggers, design to data use, in-app messages are teed up to be an increasingly important part of a brand’s cross-channel marketing mix. They take your users from “welcome” to “welcome back,” “congratulations” to “keep trying” in a contextual way that, if done right, feels more like magic than messaging. Learn where we are today—and where this important messaging channel is headed.