Here’s what we’ve posted about The Channels Issue

The Channels Issue

How BlaBlaCar Used Smart Testing to Boost Open Rates by Up to 24%

For BlaBlaCar, their optimization process began with a clear goal. The company wanted to reach its customers as effectively as possible via email while also maximizing its email open rates. BlaBlaCar’s clarity about what metrics mattered for its business and where it wanted to see improvement made it easier for its marketers to determine where to focus (and, eventually, what to test).

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The Emerging Channel Space Race: All the (Possible) Next Big Things, From Connected Car Notifications to VR Messages

At Braze, messaging channels are our bread and butter—so differentiating which new channels are ready for primetime, on the cusp, and which are still more concept than execution is central to our business. Let's explore what’s happening with today’s emerging channels and what it means for the future of your engagement strategy.

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Introducing Content Cards: Exploring This Innovative New Messaging Channel

Braze is pleased to announce a powerful new messaging channel: Content Cards! This highly flexible messaging tool allows brands to highlight persistent content within their app or web experiences without interrupting customers’ browsing behavior. Read on for a look at this key new messaging channel and what it means for your customer engagement efforts.

The Channels Issue

Understanding “Growth”—and What It Means for Retailers

The term “growth” gets thrown around a lot these days, in part because so many businesses are evolving and finding themselves forced to embrace new approaches and new technologies to thrive in a fast-changing landscape. So let's explore what growth is, what factors influence it, and how brands—especially in the retail space—can master the strategies that make growth possible.

The Channels Issue

The Braze@Braze Chronicles: Using Email to Keeping the Small-Team Feel in a Rapidly Growing Global Organization

We’re growing at a rapid pace here at Braze, with new employees joining the team every week across our offices in New York, San Francisco, London, and Singapore. Learn how we're leveraging the Braze platform to power a welcome email experience that helps keep that small-team feel.

The Channels Issue

In-App Messages of the Future: More Magic than Marketing

From timing to triggers, design to data use, in-app messages are teed up to be an increasingly important part of a brand’s cross-channel marketing mix. They take your users from “welcome” to “welcome back,” “congratulations” to “keep trying” in a contextual way that, if done right, feels more like magic than messaging. Learn where we are today—and where this important messaging channel is headed.