Customer/brand relationships are built upon trust. Customers trust that brands will keep their data safe and private—and they trust them to use that data responsibly in turn. To earn that trust, brands need three essential things: a security philosophy, a plan to identify and address security needs and a clear roadmap.
The European General Data Protection Regulation (GDPR) is a big topic, and it can be scary—especially if you’re not yet fully compliant. While Braze can’t provide legal advice to our clients or to anyone else, we can walk you through some of the main things you need to think about when it comes to GDPR, as well as the steps that we’ve taken to comply.
Europe’s General Data Protection Regulation (GDPR) has the potential to fundamentally reshape how organizations think about personal data and how to use it. If you’re new to GDPR and want a better sense of what’s at stake, read on for a spooktacular journey to that most dreaded of days… Friday the 25th.