Here’s what we’ve posted about retail insights

feature

The 8 Mistakes You’ll (Probably) Make With Your Holiday Data

If you haven’t taken the past few months to prioritize planning for the holidays—well, you’re a bad elf. You definitely don’t want to miss out on the holiday rush, especially while other brands are busy trying to connect with your users. But not all is lost! There’s one big piece of the digital marketing puzzle that, if you use it just right, you can always rely on: your data.

feature

Customer Lifecycle Marketing 101: What It Is (and What You Need to Know)

Every moment in the customer lifecycle is a make-or-break moment. Make sure you’re adding value at every turn. For brands that just can't make that happen... well, there's a cost.

feature

What’s Location Marketing, Anyway?

Look, nobody lives their whole life online. Understanding your customers’ locations and what they mean about who they are as individuals and what they value is a powerful way to personalize and improve the messages you send.

feature

Brand Sensitivity Training

Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customer's needs, wants, interests, and time as first priority.

Feature

Better and Better: The Braze Canvas Optimization Difference

At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.

Teams Issue

Christmas in July: Here’s Why It’s Time to Start Planning Your Holiday Email Campaigns

We're in peak summertime, you know what that means: It's time to start planning for your holiday email campaigns. We dove in to last year's July & December email metrics to help your team prepare for the busiest season of the year. Check it out.