Here’s what we’ve posted about retail insights

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The 8 Things You Should Definitely Do With Your Holiday Data

Crafting great holiday campaigns takes work—and advance planning. That means doing your research, testing out your campaigns, iterating on your sending strategy, and executing at the right time with the perfect personalized message for your audience. Read on to find out how to make smart decisions when it comes to using holiday data.

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Customer Lifecycle Marketing 101: What It Is (and What You Need to Know)

Every moment in the customer lifecycle is a make-or-break moment. Make sure you’re adding value at every turn. For brands that just can't make that happen... well, there's a cost.

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What’s Location Marketing, Anyway?

Look, nobody lives their whole life online. Understanding your customers’ locations and what they mean about who they are as individuals and what they value is a powerful way to personalize and improve the messages you send.

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Brand Sensitivity Training

Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customer's needs, wants, interests, and time as first priority.

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Better and Better: The Braze Canvas Optimization Difference

At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.

Teams Issue

Christmas in July: Here’s Why It’s Time to Start Planning Your Holiday Email Campaigns

We're in peak summertime, you know what that means: It's time to start planning for your holiday email campaigns. We dove in to last year's July & December email metrics to help your team prepare for the busiest season of the year. Check it out.