Strong customer/brand relationships are built on thoughtful communication. And to make that happen, you have to know your users: What they’re interested in hearing about, when they want to hear it, and—most importantly—how often they expect to hear from you.
In the decade-plus since the introduction of the first iPhone, we’ve seen the rise of newer digital avenues, like push notifications, in-app messaging, and SMS, giving marketers many new options. Learn about the downsides of channel silos and what it takes to overcome them with our vertical engagement stack content series.
While engagement is a foundational concern for businesses of all sizes and focuses, the need to build relationships with the people who make your work possible isn’t just for companies—nonprofits and other purpose-driven organizations have the same focus. Learn from the American Cancer Society’s Ben Kaplan who joined Braze at this year’s Long-Term Relationships (LTR) conference to share how the data, technology, and teamwork that support smart customer engagement can be leveraged by nonprofits.