It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.
Thoughtful personalization is becoming even more important as privacy laws are passed around the world. In just a few minutes, we'll cover how we can reconcile consumer expectations for both personalization and security. Learn more: https://www.braze.com/perspectives/article/dont-do-it-just-to-do-it-thoughtful-personalization-and-the-post-gdpr-landscape
At the center of this privacy push is a discussion of “first-party data” versus “third-party data.” These are terms that get thrown around a lot in marketing circles, but what exactly is first-party data? How does it differ from third-party data? And how can it be leveraged to support smarter customer engagement?