Here’s what we’ve posted about

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Data and the Financial Services Space: Where We Are and What It Means for Customer Engagement

It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.

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All (Operating) Systems Go: Get Ready for Android 11 and iOS 14

Let’s take a look at the most impactful updates associated with iOS 14 and Android 11 and explore how marketers and brands can carve out productive, compliant positions in Google and Apple’s new privacy-centric universe.

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What’s Onboarding, Anyway?

With most things in life, you only get one chance to make a first impression. Making a proper introduction is essential to forging strong relationships, setting clear expectations, and starting projects off on the right foot. Learn how to make it happen by getting up to speed on user onboarding.

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Summer 2020 GAFA Updates: What To Expect from Android 11 and iOS 14

Even though Google, Apple, Facebook, and Amazon all took their flagship conference series virtual this year, there was no shortage of news, networking, and feature announcements. Let’s take a look at some of the highlights in more detail, and how these changes might impact your marketing strategy.

BrazeTV

Mastering Personalization in a Post-GDPR World

Thoughtful personalization is becoming even more important as privacy laws are passed around the world. In just a few minutes, we'll cover how we can reconcile consumer expectations for both personalization and security. Learn more: https://www.braze.com/perspectives/article/dont-do-it-just-to-do-it-thoughtful-personalization-and-the-post-gdpr-landscape

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What’s First-Party Data, Anyway?

At the center of this privacy push is a discussion of “first-party data” versus “third-party data.” These are terms that get thrown around a lot in marketing circles, but what exactly is first-party data? How does it differ from third-party data? And how can it be leveraged to support smarter customer engagement?