While AI as a concept has been with us for decades, it’s moving more and more from the realm of fantasy into a reality—one that harnesses computing power to develop smart logic on top of a lot of data. But making AI work for your business isn’t as simple as pushing a button—you have to make it happen.
Today’s best marketers are the ones armed with today’s best technology: automated marketing tools. These solutions not only empower customer-focused campaigns to be created, deployed, tested, and tweaked at the speed of gut instinct, they also promise the kind of effectiveness that can only come from data-backed iteration.
Over the past decade, artificial intelligence (AI) has gone from wouldn’t-it-be-nice marketing fantasy to a full-on customer engagement hype cycle, with companies across a range of industries seeking a way to boost productivity and level up their brand experiences. But making AI work for your business isn’t as simple as pushing a button—you have to make it happen.