Here’s what we’ve posted about Insights

Insights

One (Fictional) Marketer’s Journey: Take Some LAB Courses

Learn about Braze Canvas—within a Braze Canvas!—with our exclusive “choose your own marketing journey” story. In this installment, our hero studies up on customer engagement with Braze LAB courses before implementing any changes to Politer Weekly’s lifecycle messaging strategy.

Insights

One (Fictional) Marketer’s Journey: Start with the Data

Learn about Braze Canvas—within a Braze Canvas!—with our exclusive “choose your own marketing journey” story. In this installment, our hero dug into the data before implementing any changes to Politer Weekly’s lifecycle messaging strategy.

Insights

One (Fictional) Marketer’s Journey: How Braze Gets Creative with Canvas

Learn about Braze Canvas—within a Braze Canvas!—with our exclusive “choose your own marketing journey” story. We'll be following a marketer tasked with using Braze to decrease churn, generate revenue, and meet whatever goals her boss makes up on the fly from week to week (or hour to hour). Read on to get started!

Insights

Behind Web Push [Part 5]: The Downsides of Web Push

Web push notifications aren’t perfect—and they’re not for every situation, or even every brand. So go in with your eyes wide open—the tools that marketing, growth, and engagement teams use to communicate with their audiences don’t exist in a vacuum, and no one tool is a perfect fit for every situation.

Insights

Behind Web Push [Part 6]: Web Push—Get Up and Running

Before your website can begin sending web push notifications , there’s some prep work required. The biggest part? Implementing your customer engagement platform’s web SDK within your website, in order to support the kinds of data collection and message delivery functions needed to make your use of web push a success. Get the full scoop here.

Insights

Behind Web Push [Part 4]: How to Make the Most of Web Push

What makes web push a powerful customer engagement tool? The fact that this channel both is and isn’t like the rest of your customer engagement tools. Let's dig into how these similarities and differences can make your web push shine.