Learn about Braze Canvas—within a Braze Canvas!—with our exclusive “choose your own marketing journey” story. In this installment, our hero studies up on customer engagement with Braze LAB courses before implementing any changes to Politer Weekly’s lifecycle messaging strategy.
Learn about Braze Canvas—within a Braze Canvas!—with our exclusive “choose your own marketing journey” story. We'll be following a marketer tasked with using Braze to decrease churn, generate revenue, and meet whatever goals her boss makes up on the fly from week to week (or hour to hour). Read on to get started!
Web push notifications aren’t perfect—and they’re not for every situation, or even every brand. So go in with your eyes wide open—the tools that marketing, growth, and engagement teams use to communicate with their audiences don’t exist in a vacuum, and no one tool is a perfect fit for every situation.
Before your website can begin sending web push notifications , there’s some prep work required. The biggest part? Implementing your customer engagement platform’s web SDK within your website, in order to support the kinds of data collection and message delivery functions needed to make your use of web push a success. Get the full scoop here.