Here’s what we’ve posted about HIPAA

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PlushCare’s Cross-Channel Messaging Strategy Drives a 68% Email Open Rate

PlushCare is changing the way people experience healthcare with their virtual diagnostics and cross-channel messaging strategy. Check out how they reached a 68.3% email open rate and 9.7% click-through rate.

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The HIPAA Difference: How Braze Supports Thoughtful Engagement While Safeguarding Protected Health Information

Braze became HIPAA compliant to better support health and fitness brands and any other company working with Protected Health Information (PHI). Let’s take a look at why that matters and how we made it happen.

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A Dedication to Security: Braze Receives ISO 27001 Certification and Successfully Completes SOC 2 Type 2 Audit

Security and data privacy have always been a key focus for us at Braze. Now, after a long and thorough process, I’m proud to share that Braze has successfully completed its SOC 2 Type 2 audit and ISO 27001 certification during the 2018 calendar year. These key new security steps mean that our customers can feel even more confident that we do what we say we do with respect to our security controls.

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Make Security A Mindset

Customer/brand relationships are built upon trust. Customers trust that brands will keep their data safe and private—and they trust them to use that data responsibly in turn. To earn that trust, brands need three essential things: a security philosophy, a plan to identify and address security needs and a clear roadmap.

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Time for Your Annual HIPAA Compliance Check-Up!

HIPAA is probably older than your interns (and maybe even some of your employees), so while we’re all paying attention to our data protection regulations thanks to GDPR, let’s have a quick refresher on HIPAA compliance.

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What's PII, Anyway?

If you’re a marketer worth your salt (and of course you are), you’re likely amassing tons of data. So how does the data you’ve been accumulating and including in your messaging relate to personally identifiable information (PII, in the United States)? The answer depends on who you ask.